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SAS and AWS Join Forces to Address AI Trust Issues

As the landscape of artificial intelligence evolves, trust remains a pivotal factor in its adoption and scaling. Recognizing this necessity, SAS, a global leader in data analytics and AI solutions, is partnering with Amazon Web Services (AWS) for the AI Enterprise Conference set to take place on September 1, 2026, in New York City. This groundbreaking collaboration aims to delve into the critical themes of AI trust and governance, addressing essential challenges faced by organizations across various sectors.

Illuminating the Path to Trust in AI

At the heart of the conference is the urgent need to shift discussions from mere AI governance to actionable insights on implementing trusted AI systems at scale. The event will feature a panel featuring leaders from both SAS and AWS, where they will discuss best practices, frameworks, and operating models that organizations can adopt to build a trustworthy AI landscape.

Diana Rothfuss, the Global Product Marketing Director for Financial Services at SAS, emphasized, "We're past the point where organizations are struggling to build AI. Now, the challenge is to gain trust significantly enough to scale. We're transitioning from experimentation to production."

Launch of the Data and AI Impact Report

The conference will coincide with the launch of the second edition of SAS' Data and AI Impact Report, enriched with insights from IDC. This latest report will deliver crucial findings that explore the role of trust in maximizing the returns on AI investments and present vital statistics on AI usage across various industries.

Key highlights from the upcoming report include:

• - Global research on trust as a key driver of AI investment returns. The data emphasizes the necessity of trust in deploying AI solutions effectively and responsibly.
• - Statistics revealing AI usage trends across different sectors. This portion of the report aims to provide a broad overview of where industries presently stand in their AI journeys and the challenges they face in fostering trust.
• - New insights on agentic AI—an emerging concept wherein AI systems possess a degree of autonomy and are employed by businesses in innovative ways.

SAS and AWS Partnership: A Strategic Collaboration

SAS has been an official member of the AWS Partner Network and, in 2023, announced a strategic collaboration with AWS designed to further enhance their partnership. This agreement includes integrating SAS’s innovative AI-driven software solutions with AWS technology, aiming to better serve customers utilizing cloud services. Significant solutions include:

• - SAS® Viya®: A fully cloud-native platform providing comprehensive data and AI capabilities, available on AWS and through the AWS Marketplace.
• - SAS Viya Workbench: A developer environment facilitating self-service computing on AWS.
• - SAS Customer Intelligence 360: An AI-powered customer engagement solution accessible via AWS Marketplace.
• - SAS Hosted Managed Services: An integrated package that combines SAS software and expertise through AWS.

Explore More at the Conference

As the AI Enterprise Conference approaches, SAS encourages those interested in leveraging AI responsibly and effectively to join their discussions. With evidence backing the importance of trust in AI, attendees will leave equipped with practical knowledge and applicable strategies for working with AI in their organizations.

To learn more about SAS's collaboration with AWS and reserve your spot at the AI Enterprise Conference on September 1 in New York, visit the SAS website or engage with their representatives.

About SAS

Established as a pioneer in data analytics and artificial intelligence, SAS empowers organizations to make well-informed decisions using trustworthy AI. For over four decades, SAS has exemplified the highest standards in delivering impactful software, firmly rooted in transparency and governance. With their slogan, "THE POWER TO KNOW®", they continue to lead the charge in helping businesses navigate the complexities of data and AI effectively.

Whether your organization is grappling with the challenges of AI governance or seeking to understand how to cultivate trust in AI systems, joining SAS and AWS at the AI Enterprise Conference could provide the insights needed for future success. Dive deeper into innovative AI approaches and network with industry leaders at this vital event.