#Japan #Shibuya #Akimoto Yasushi #NEXYZ.Group #Passion Movers

Passion Movers: Empowering Solo Entrepreneurs

The NEXYZ.Group, based in Shibuya, Tokyo, has announced the launch of a new subsidiary, Passion Movers, aimed at transforming how solo entrepreneurs operate in Japan. Under the leadership of Hiroyuki Takeshita, this innovative platform is designed to support business owners in their quest for success, promoting a model of collaboration and mutual growth.

A New Business Support Model Without Initial Investment

Passion Movers is unique in its approach, allowing solo entrepreneurs to start their ventures without any upfront investment. By alleviating the burden of backend operations such as personnel hiring and inventory management, which are typically the initial hurdles for startups, the platform allows individuals without extensive business or management knowledge to embark on their entrepreneurial journey.

The core functions of running a business—creation and sales—are simplified. Entrepreneurs can focus on their strengths and specialty skills, while relying on Passion Movers for all other operational aspects. This approach not only helps in securing continuous revenue but also provides a consulting feature that bolsters originality and competitiveness with larger corporations.

The Strength of Co-Creation

What sets Passion Movers apart from traditional franchise and agency models is its emphasis on co-creation. Each entrepreneur operating on this platform is encouraged to leverage their strengths, fostering a community of mutual support and growth. This contrasts sharply with the prevalent hierarchy often seen in more conventional business structures.

Additionally, with Passion Movers being part of the larger Passion Leaders community—an influential organization supporting entrepreneurs—participants gain access to a wealth of resources. This includes people, products, and capital, enabling them to compete at a high level in the market.

Key Benefits of Being an Official Partner

1. Support System for Beginners: Every backend task—including product sourcing, contract management, and sales oversight—is handled by Passion Movers, allowing individuals to start their businesses single-handedly.
2. Zero Initial Cost: Partners can benefit from sales opportunities with well-established brands like Rakuten Mobile and ByteDance's Lark without needing prior credibility or experience. This enables them to build a reputation and trust in the market.
3. Growth Support and Corporate Structuring: As businesses grow, directors and advisors from Passion Leaders are available to identify promising ventures and offer hands-on assistance to facilitate their journey towards becoming market leaders.

Strategic Promotion Led by Yasushi Akimoto

The innovative nature of Passion Movers has captured the attention of Yasushi Akimoto, a celebrated lyricist and hitmaker. As a shareholder, he is committed to promoting this platform and developing it into a sustainable business model that benefits a wide array of entrepreneurs.

Addressing Challenges in Japan’s Entrepreneurial Landscape

Japan faces significant barriers in entrepreneurial ventures. With one of the lowest startup rates among advanced nations at just 5.1%, many aspiring business owners cite a lack of funds, ideas, and talent as major obstacles. Furthermore, the survival rate of companies is alarmingly low, with around 65% surviving three years and roughly 6% after a decade. Passion Movers aims to tackle these challenges head-on by making entrepreneurship more accessible and sustainable.

About Passion Leaders

Established in 2011, Passion Leaders is one of Japan's largest networking organizations for business leaders, boasting around 6,000 active members across various sectors. They facilitate seminars supported by Japan's Ministry of Economy, Trade and Industry, along with various programs aimed at nurturing the next generation of business leaders through practical knowledge and connections.

Company Overview

Company Name: Passion Movers Inc.
Headquarters: Shibuya, Tokyo, Japan
Founded: April 18, 2025
Capital: 224.99 million JPY (including capital surplus)
Shareholding: 51% by NEXYZ.Group and 49% by Passion Leaders executives.
Business Model: Operations of co-creative business platform.
Website: Passion Movers

With Passion Movers, the landscape of entrepreneurship in Japan is poised for a significant shift, creating a more inclusive and supportive environment for aspiring business owners. This new initiative is not just about starting a business; it's about building a community and paving the way for future generations of successful entrepreneurs.