Revolutionizing Summer Fashion with LUMISHADE by SOLAMENT®: A New Sustainable Approach

LUMISHADE by SOLAMENT®: A Groundbreaking Fabric Revolutionizing Summer Fashion

In an exciting collaboration, Mash Style Lab and Takisada Nagoya have embarked on a project to develop a cutting-edge fabric designed to combat extreme heat and the harmful effects of sunlight. This innovative material, called LUMISHADE by SOLAMENT®, utilizes a proprietary technology developed by Sumitomo Metal Mining Co., Ltd. to effectively block both ultraviolet (UV) and near-infrared (NIR) rays. Scheduled to be featured in seven fashion brands including the popular SNIDEL starting from the spring-summer season of 2026, this new fabric promises not only style but also protection for wearers.

The Background Behind the Collaboration

As the world continues to grapple with intense summer heat, the fashion industry is under pressure to create practical solutions for sun protection. Traditionally, UV protection has been the primary focus in fabric development; however, research has indicated that nearly 42% of sunlight consists of NIR radiation. This often-overlooked aspect penetrates deeper into the skin, contributing to issues such as wrinkles and sagging. Therefore, recognizing the need for a textile that addresses both UV and NIR exposure has become crucial.

Mash Style Lab, known for brands like SNIDEL and FRAY I.D, has directed its attention towards this new dimension of sun protection. Collaborating with Takisada Nagoya, they leverage advanced fabric technology to tackle the double challenge posed by sunlight's damaging rays. The joint effort aims to innovate a fabric that not only safeguards skin but also aligns with contemporary fashion trends.

Features of LUMISHADE by SOLAMENT®

LUMISHADE by SOLAMENT® is an original fabric developed by Mash Style Lab, utilizing the advanced SOLAMENT® technology created by Sumitomo Metal Mining. This unique technology incorporates rare metal-derived ceramic particles that possess high absorption rates for NIR, ensuring superior protection against heat and sun damage.

1. Efficient NIR Blocking: This fabric efficiently absorbs NIR rays, maintaining a comfortable temperature within the clothing, even under harsh sunlight. Testing measures show that LUMISHADE by SOLAMENT® absorbs over 70% of NIR and approximately 90% of UV rays, making it a reliable option for sunny days.

2. Versatile in Design and Color: Unlike traditional functional fabrics that often struggle with color retention due to their functional additives, LUMISHADE allows for vibrant color choices and maintains the fabric's natural texture. This balance ensures that wearers don’t have to compromise style for protection; they can enjoy an extensive palette of fashion-forward options.

3. Sustainable Practices: Part of the new fabric's components includes recycled polyester, aligning with environmental sustainability goals and demonstrating Mash Style Lab's commitment to responsible fashion.

Brand Expansion and Product Lineup

LUMISHADE by SOLAMENT® will debut across seven fashion brands under Mash Style Lab, launching 35 different clothing items. The brands include:

- SNIDEL
- FRAY I.D
- LILY BROWN
- Mila Owen
- FURFUR
- emmi
- MIESROHE

Example items include stylish pieces like the LUMISHADE double jacket priced at ¥16,000 and the LUMISHADE oversized shirt at ¥17,200. These offerings will cater to a wide range of fashion tastes while providing essential sun protection.

Future Prospects

The introduction of LUMISHADE by SOLAMENT® signifies a major shift in how fashion brands approach summer wear, encompassing not only protection from UV rays but also enhancing the wearer's overall health and lifestyle. Mash Style Lab’s endeavors focus on creating products that blend functionality with aesthetic appeal to accommodate the modern woman's daily life.

As the fashion world continues to evolve, the LUMISHADE by SOLAMENT® initiative exemplifies a successful integration of advanced materials into stylish design, promoting a future where sun protection can be seamlessly incorporated into daily fashion choices. The collaboration between these dynamic companies not only highlights innovation in fabric technology but also sets a new standard for sustainable practices in the industry.