#Japan #Tokyo #Snack #Umaka #Limited-Time

Introducing a New Flavor Sensation: Umaka Butter Soy Sauce

On October 6th, 2025, Natori Co., Ltd. will launch a limited-edition flavor of their popular snack, Umaka, in a rich and savory butter soy sauce variant. The company, led by President Saburo Natori, is seeing a surge in the market for fried delicacies within the treat category, making this launch timely and exciting.

Understanding Umaka's Success

The Umaka series has captured the attention of snack lovers with its unique texture and flavor profile. Made by mixing squid into the dough and frying it to achieve a crunchy texture, Umaka is not just any snack; it’s a delightful experience characterized by its satisfying sound and crunch. This sound has been noted as a form of stress relief, garnering media attention and consumer interest.

This latest offering combines the familiar crunch with a robust butter soy sauce flavor that elevates the taste experience. It’s a flavor that has seen widespread popularity in snacks and sweets, making it a staple and sought-after choice for both permanent and limited lines.

Highlighting Key Features

Irresistible Crunchiness

What sets Umaka apart is its outstanding crunchiness. The squid-infused dough is delicately fried, providing a substantial and irresistible snack that keeps your hand reaching for more.

Rich Flavor for Maximum Satisfaction

In this new creation, the combination of the crunchy texture and rich butter soy sauce flavor ensures a fulfilling experience. It’s a product designed to delight both the palate and the heart.

Developer Insights: Crafting the Perfect Snack

Q: What were your key considerations during development?

A: Our aim was to enhance the already impressive texture of Umaka by integrating a pronounced butter flavor with soy sauce. This mix is intended to fulfill and satisfy consumers, compelling them to indulge more. By layering the essence of squid with the buttery notes, we crafted a flavor profile that invites snacking.

Q: Any recommended recipes to try with this product?

A: Absolutely! For a refreshing twist, mix the Umaka Butter Soy Sauce flavor with shredded cabbage for a simple salad. This combination of the mild cabbage with the robust taste of Umaka creates a delicious dish, transforming a typical snack into a gourmet item with minimal effort. It’s an idea that you should definitely try!

Product Specifications

• - Product Name: Umaka Butter Soy Sauce Flavor
• - Weight: 100g
• - Suggested Retail Price: ¥416 (including tax)
• - Availability: Nationwide at supermarkets, GMS, and convenience store snack aisles
• - Release Period: From October 6, 2025, to April 30, 2026

About Umaka

The Umaka series features a stick-type fried squid snack that is crispy and packed with genuine squid flavor, making it an addictive option for snack lovers. With its new butter soy sauce flavor, it's an addition that's bound to attract existing fans while drawing new ones to the brand.

Experience the tantalizing crunch and savor the moment with Umaka’s new Butter Soy Sauce flavor; it’s bound to take your snack game to the next level!