#Japan #hummel #Aranmare Yamagata #Aranmare Toyama #Yamagata, Toyama

Hummel Partners with Aranmare Yamagata and Aranmare Toyama

In a significant development for women’s sports in Japan, the Aranmare Yamagata women’s volleyball team and the Aranmare Toyama women’s handball team have announced a new partnership with the Danish sports brand Hummel as their official uniform supplier. This contract, secured with SSK Corporation (the company that operates Hummel in Japan), marks a commitment that spans three seasons beginning in 2025.

Hummel has been recognized for its dedication to enhancing the landscape of women’s sports, and its alignment with Aranmare's values epitomizes a mutual commitment to empowering female athletes. Established by Prestige International, which operates both teams, Aranmare embodies a spirit of community advancement and female empowerment, as approximately 70% of its 5,000 employees are women. This synergy between Hummel and Aranmare sets the stage for a transformative journey in regional sports.

“Both Hummel and Aranmare have the same vision of broadening the horizons for women in sports, stimulating regional engagement, and fostering community development,” stated Daisuke Yoneda, Director of the Aranmare Division at Prestige International. The commitment to elevating women’s roles in sports has fueled this contract, underlining the profound potential that exists when companies prioritize social contribution through sporting initiatives.

Uniform Design Inspiration

The name 'Aranmare' is a creative amalgamation of the Italian words 'arancia' (meaning orange) and 'mare' (meaning sea), symbolizing both the team's corporate color and the coastal heritage of the regions they represent. The new uniform prominently features a vibrant orange base complemented by navy accents, illustrating the flow of water and waves of the Sea of Japan. To celebrate the team’s 10th anniversary, ten lines represent this milestone on their jersey, while the uniform will display two logos: the classic 'Aranmare' logo on the front and a new emblem on the back.

As we unveil the new uniforms, it’s more than just fabric; it’s a representation of growth and collaboration among communities and female athletes. “Creating high-quality and aesthetically pleasing sporting gear for women is paramount to our mission at Hummel,” shared Tsuyoshi Minami, Director of Hummel’s business unit at SSK Corporation. “By collaborating with Aranmare, we aim to strengthen the representation and support for women in both volleyball and handball, while engaging in local community activities.”

This partnership signals a fresh start for Aranmare, now gearing up to showcase a refined identity along with their renewed commitment to excellence in women’s sports. As Aranmare approaches its 10th year, it aims to explore new avenues for growth and innovation, backed by the strength of Hummel’s storied legacy.

Conclusion

The partnership between Hummel, Aranmare Yamagata, and Aranmare Toyama is a landmark moment that underlines the importance of women in sports and community development. In a world where sports can drive social change, both entities are poised to break barriers and demonstrate excellence. With exciting new uniforms that honor their legacy while capturing the essence of today's sports environment, Aranmare is ready to embrace the future and inspire the next generation of female athletes. This collaboration is bound to hit new milestones in the years to come, propelling women's sports into an even brighter spotlight.