#United States #Cleveland #KeyBank #EasyUp #savings tool

KeyBank's Innovative EasyUp®: A Seamless Way to Save

In today's fast-paced world, managing finances can often feel daunting. However, KeyBank is revolutionizing the savings process with its cutting-edge tool, EasyUp®, which transforms routine purchasing into meaningful savings. Since its inception in August 2019, EasyUp® has empowered clients to take charge of their financial futures, collectively saving over $182 million by mid-2025.

How EasyUp® Works

EasyUp® is designed as a user-friendly solution, assisting clients in effortlessly building their savings during everyday transactions. With each debit card purchase, clients can pre-set an amount — up to $5 — to be automatically transferred into their linked KeyBank savings account. This approach allows clients to tackle their financial goals incrementally, without altering their spending habits significantly.

According to Jeannie Fanning, Director of Consumer Bank Relationship Growth at KeyBank, "EasyUp demonstrates that small, consistent actions can lead to meaningful financial progress over time." The simplicity of enrollment adds to EasyUp’s appeal. Clients need only log into their online banking or the KeyBank mobile app, select EasyUp, and follow a few straightforward prompts to set up their savings accounts and transfer amounts.

Advantages of Using EasyUp®

Once enrolled in EasyUp®, clients enjoy several advantages that contribute to their savings and relationship with KeyBank:

• - Seamless Integration: EasyUp eliminates the hassle of manual transfers. Clients can spend freely whilst building their savings effortlessly.
• - Customizable Savings: Clients can choose their savings transfer amount – ranging from as little as 10 cents to a maximum of $5 – allowing for a personalized savings strategy that fits their budget.
• - Goal Achievement: Funds accumulated through EasyUp® can be earmarked for various financial goals, including emergency funds, vacation planning, or even paying down debts faster by designating EasyUp funds as extra monthly payments to creditors.
• - Control at Your Fingertips: Flexibility is key; clients can pause, resume, or modify their EasyUp settings at any time, making it easy to adapt to changing financial circumstances.

Enhancing Financial Literacy and Health

By linking purchases directly to savings, KeyBank not only encourages saving among its clients but also fosters a sense of financial literacy. Each debit card transaction counts towards monthly relationship benefits when clients meet certain criteria, such as executing five or more qualifying transactions each month. Hence, clients not only save but also gain additional rewards as a direct result of using the EasyUp® feature.

Fanning emphasized, "EasyUp is more than just a savings tool – it's another way to help our clients wherever they are on their financial journeys. We keep our clients at the center of all that we do and seek to build enduring relationships. We are committed to delivering practical solutions that address everyday financial challenges."

The Bigger Picture

KeyBank's EasyUp® is part of a broader strategy that emphasizes customer-centric banking solutions aimed at enhancing financial wellness. As of mid-2025, the average EasyUp® user reported saving about $490 annually, reflecting the potential impact of this innovative tool on day-to-day financial management.

As KeyCorp approaches its bicentennial in 2025, the bank continues to uphold its long-standing tradition of community engagement and financial accessibility. This aligns with their mission to provide a range of services from simple checking accounts to sophisticated investment options, ensuring clients have the tools they need to succeed.

For those looking to take a more proactive approach to their finances, KeyBank's EasyUp® offers a clear solution that integrates seamlessly into everyday spending habits. Clients interested in learning more can visit KeyBank's EasyUp page or explore additional services at their nearest branch.