Discover the Unique FEEL AND TASTE Popup Shop Experience at IÉNA MARUNOUCHI

Explore the Distinct FEEL AND TASTE Popup Shop at IÉNA MARUNOUCHI

The renowned bag brand, FEEL AND TASTE, is set to unveil its first popup shop at IÉNA Le Dome Marunouchi. This popup, happening from December 4 to December 14, marks a significant milestone as the brand approaches its 10th anniversary. Known for its commitment to quality materials, unique textures, and balanced designs, FEEL AND TASTE embodies the idea of crafting simplicity with a touch of elegance.

Celebrating a Decade of Design Excellence

In 2025, FEEL AND TASTE will celebrate its 10th anniversary, and what better way to commemorate this milestone than with the launch of the exciting new series titled bar-knot. The series features a distinctive design where looped handles connect to rod-like metal parts, showcasing the brand's innovative approach. Crafted from a combination of signature shrink leather and bonded microfibers, the bar-knot collection is characterized by its simplicity yet striking presence.

The popup shop offers an extraordinary opportunity to experience the world of FEEL AND TASTE firsthand. Attendees will have the chance to examine the brand's latest collection, including the debut of the bar-knot series.

Featured Products

Among the standout pieces at the popup shop is the Lily – Dk.taupe bucket bag. This unique design features a wide mouth that folds inward, mimicking the shape of flower petals and creating an eye-catching silhouette. Its construction with the original rod-like metal parts and bonded leather ensures a blend of both aesthetic appeal and functionality. The bag's thoughtful design is demonstrated in how it incorporates the handle and shoulder strap, making it as stylish as it is practical.

Additionally, the Boat – Dk.brown and Bread – Dk.taupe bags are also part of the 2025 fall-winter collection. Both pieces utilize the bonded leather, making them lightweight and the perfect size for everyday use. The simplicity of their design makes them immensely versatile, suitable for various occasions.

The Puffy Patent - Black exemplifies the essence of the bar-knot series with its looped handle detail secured with the distinctive metal parts. Although larger bags made from soft, thin leather typically struggle to stand upright, this model cleverly incorporates padding in its pockets and base. This design consideration enables it to remain upright while accommodating A4 size items comfortably, all while maintaining an impressively lightweight profile.

The Bar Knot Flat Shoulder bags in both Vermilion and Lavender come with a flat structure designed without any gussets. This innovative design naturally creates a soft standing feature when items are added, yielding an aesthetically pleasing silhouette that radiates softness. The exquisite Italian leather and durable microfiber lining further enhance each bag's quality.

Event Details

Join us at the FEEL AND TASTE POPUP SHOP at IÉNA MARUNOUCHI from December 4 (Thursday) to December 14 (Sunday), 2025, at IÉNA Le Dome Marunouchi located in Chiyoda, Tokyo. For inquiries, please contact us at TEL: 03-6212-2465. The store hours are 11:00 AM to 8:00 PM on weekdays and Saturdays, and 11:00 AM to 7:30 PM on Sundays and holidays.

FEEL AND TASTE is a minimalistic yet luxurious bag brand born from carefully selected leather and meticulous craftsmanship. The brand combines its unique metal parts with a keen focus on the beauty of form and attention to detail, resulting in understated yet memorable designs. Designing with an emphasis on texture, durability, and the elegance of shape, FEEL AND TASTE aims to introduce bags that add a touch of class and quiet sophistication to the lifestyles of women who appreciate quality.