Primark Expands Texas Presence with New Store Opening at North East Mall

Primark's Exciting Expansion in Texas

Primark, the renowned international clothing retailer celebrated for its stylish yet affordable fashion, is expanding its footprint in Texas. On April 30, 2026, the brand will officially open its latest store at North East Mall in Hurst, Texas. This new location represents Primark’s fifth store in the Lone Star State, following successful launches at Katy Mills and Grapevine Mills late last year, along with existing outlets in El Paso and McAllen.

Located in the heart of the Dallas-Fort Worth metropolitan area, the new store boasts over 30,000 square feet of retail space. It aims to deliver high-quality, fashionable apparel without the hefty price tag, catering especially to families shopping for everyday necessities. With price points like women's denim starting at only $12, men's tees at $5, and children's button-ups priced at $9, customers can outfit their entire family for under $50. Additionally, local sports fans will be thrilled to find merchandise related to Texas’ teams, including the Cowboys and Mavericks, thanks to collaborations with the NFL and NBA, starting at just $16.

Kevin Tulip, President of Primark U.S., expressed his enthusiasm about the new location, stating, "Primark loves Texas and we are really excited about our new store in the Dallas-Fort Worth area. Customers across the state have shown us how necessary a fresh, value-driven option is in their communities, and we look forward to filling that need for families in Hurst. Whether you're a longtime customer or new to Primark, we can’t wait to welcome you to discover fashion for the whole family at affordable prices."

To mark the grand opening, Primark will celebrate in true style. The event promises a lively atmosphere, featuring live music from a local DJ, exciting giveaways, and delicious treats for the first shoppers in line on a first-come, first-served basis. Shoppers can confirm their attendance and get updates through Primark's official social channels.

In preparation for the opening, Primark's Talent Acquisition team is on the lookout for retail colleagues to fill both full-time and part-time positions. Interested candidates can view and apply for all available roles on the Primark Careers website, where selected applicants can anticipate competitive salaries starting from $15.00 per hour, with scheduled raises at six and twelve months of continuous employment.

To enhance the shopping experience at North East Mall, Primark's website allows customers to browse product offerings and check availability in their local store. For more information, visit www.primark.com. Customers can also sign up for email updates regarding new product launches, style inspirations, and store opening details.

About Primark

Founded with the mission to ensure that everyone deserves to look and feel great without breaking the bank, Primark has established itself as a go-to retailer for many. With over 480 stores across 19 countries, including the U.S and the Middle East, it employs over 80,000 colleagues. Each week, millions rely on Primark for a range of items, from essential basics to the latest fashion trends—all at unbeatable prices.

Primark’s commitment to brick-and-mortar stores fosters vibrant main streets and malls while providing customers with joyful and social shopping experiences. The brand is dedicated to promoting positive change through extending the life of clothing, safeguarding our planet, and supporting the livelihoods of those who produce Primark's garments. For further details, click here.