#United States #Pittsburgh #Financial Services #FNB #Jennifer Reel

Jennifer Reel Takes Charge at FNB

In a significant move that reflects both her dedication and expertise, Jennifer Reel has been promoted to Chief Communications and Marketing Officer (CCMO) at First National Bank (FNB), the largest subsidiary of F.N.B. Corporation (NYSE: FNB). This appointment, announced on June 4, 2025, signifies FNB's continuous commitment to fortifying its brand and enhancing its connections with stakeholders, including clients, shareholders, employees, and the broader community.

Reel’s journey in the banking industry spans more than 25 years, demonstrating her invaluable contributions to FNB’s strategic vision. According to Vincent J. Delie, Jr., the Chairman, President, and CEO of the corporation, her extensive experience within the organization uniquely positions her to implement effective messaging and branding strategies that align with FNB’s objectives. "Jen is a dedicated and invaluable member of our leadership team," he remarked, emphasizing her critical role in shaping FNB’s reputation.

In her expanded capacity as CCMO, Reel will be responsible for various functions, including overseeing both corporate communications and marketing initiatives. This role encompasses managing internal and external communications, brand management, and marketing strategies. To further enhance the marketing department, the bank plans to hire a Director of Marketing Strategies who will report directly to Reel, reinforcing the company's strategic marketing endeavors.

Reel's leadership experience inside FNB includes significant contributions to its marketing strategies. She is a graduate of the American Bankers Association (ABA) School of Bank Marketing and Management and holds the Certified Financial Marketing Professional (CFMP) designation from the Institute of Certified Bankers. Her influence extends beyond her current role; she has previously served on the editorial advisory committees of both the ABA's Bank Marketing and Sales and the Pennsylvania Bankers Association.

In recognition of her outstanding contributions, Jennifer Reel has been named a Top Woman in Communications by Ragan and featured amongst the Top 50 Women Leaders in Communications by Women We Admire, underscoring her exceptional skill set in communications and brand strategy.

Jennifer Reel holds both a bachelor’s degree and a master’s degree from Westminster College, where her academic background laid a strong foundation for her career in banking marketing and communications.

Founded in 1864, First National Bank of Pennsylvania, FNB's largest affiliate, serves as the cornerstone of the company, which currently operates with total assets of $49 billion and approximately 350 banking offices across seven states and the District of Columbia. FNB's extensive market coverage spans several metropolitan areas, including Pittsburgh, Baltimore, Cleveland, Washington, D.C., and cities in North Carolina and South Carolina. The institution offers a wide array of financial services, ranging from commercial banking to consumer banking and wealth management solutions.

As FNB evolves under her leadership, Jennifer Reel's appointment aligns with the bank's goals to enhance communication with stakeholders while ensuring its standing within the financial services industry grows stronger. Her commitment to fostering relationships and representing FNB's vision will undoubtedly play a crucial role in the bank's future initiatives and community engagement.