OLX Group Welcomes Andrew Garrihy as New Chief Marketing Officer

In a significant move aimed at strengthening its marketing strategies, OLX Group has appointed Andrew Garrihy as its new Chief Marketing Officer (CMO). The announcement was made on July 6, 2026, marking an important addition to the executive team led by CEO Christian Gisy. Effective from July 1, Garrihy's role will focus on the next phase of OLX's marketing strategy while emphasizing the integration of artificial intelligence (AI) in marketing operations.

A Leader with Extensive Experience

Garrihy's background is impressive, boasting a wealth of international marketing experience across more than 170 countries. His previous roles include CMO at OLX Autos and Senior Advisor within the company, prior to his recent promotion. His expertise is backed by years of senior positions at renowned companies including Huawei, Qualcomm, Samsung, and Vodafone, where he spearheaded initiatives to redefine brand strategies across various global markets such as EMEA, Asia, and Latin America.

Recognized as a full-stack marketer, Garrihy possesses a rare combination of strategic insight and technical know-how. He has hands-on experience building AI agents and digital products, which will be pivotal as he endeavors to deeply integrate AI across OLX's marketing teams.

The Role of AI in Marketing

Andrew’s appointment arrives during a time of robust growth for OLX, with the company reporting a 28% increase in global revenue year-on-year, reaching $992 million as of March 31, 2026. This success is fuelled by OLX's commitment to AI innovation, having invested over $200 million in AI technologies since 2018. As noted by CEO Christian Gisy, a key aspect of OLX's strategy for future growth involves harnessing AI to maximize the value delivered to customers and users alike.

Garrihy shared his vision for OLX, emphasizing that the company is at a pivotal moment with a clear direction, strong leadership, and an impressive commitment to AI. He believes that AI will redefine the marketing landscape fundamentally, necessitating a shift from conventional practices to new methodologies that leverage AI's capabilities. He stated, “AI will change marketing at the core, not the edges. The winners will pair deep marketing expertise with the skill to direct AI, rebuilding marketing around what it now makes possible.”

OLX Group's Marketplace Evolution

OLX Group stands as a leading digital marketplace that builds trusted, AI-native platforms for millions of users worldwide. The company facilitates interactions among individuals and businesses every month through its vast range of services. Whether it’s buying and selling cars, finding housing, securing jobs, or purchasing household goods, OLX continues to enhance user experience across its operations.

As Garrihy embarks on this new chapter with OLX, his focus will be not only on marketing strategy but on embedding AI into the daily functions of marketing teams. This strategy is expected to drive greater insights and engagement while ensuring the full value of OLX’s offerings is communicated effectively to its global audience.

For more information about OLX and its offerings, please visit OLX Group.