#Taiwan #Taipei #Japan tourism #Taipei Expo #ITF2025

ITF2025 Japan Zone: A New Era in Travel Promotion

The much-anticipated ITF2025 (Taipei International Travel Fair) is set to take place from November 7th to 11th, showcasing an unprecedented scale of participation from Japan's tourism sector. Organized by the Japan Tourism Promotion Association, the Japanese zone at the fair will consist of a record-breaking 207 booths, confirming Japan's strong commitment to attracting tourists from Taiwan and enhancing bilateral tourism relations.

The Japanese zone will also feature an exclusive event stage aimed at promoting exhibitors' offerings, providing a platform for enhanced visibility. Interestingly, about 35% of the booths will be represented by new exhibitors, indicating a growing interest among Japanese regions and enterprises to tap into Taiwan’s lucrative inbound tourism market. This strategic shift reflects a broader ambition to attract Taiwanese visitors, aligning seamlessly with Japan's ongoing efforts to reinvigorate its tourism industry in the post-pandemic landscape.

Prior to the main fair, a business meeting directed by the Japan Tourism Promotion Association will take place on November 6th in Taipei, enjoying record participation with 100 regions and enterprises from Japan, and over 100 travel agencies and media representatives from Taiwan expected to attend. This event promises to foster new business opportunities and establish vital networks, facilitating a synergistic effect with the BtoC booths at ITF2025. The interplay between these elements position participants to capitalize on the fair for future growth.

The previous year’s event, ITF2024, also saw significant attention, with the presence of Taiwan’s Vice President Lai Ching-te visiting the Japanese Pavilion, underlining the importance of such fairs in strengthening international ties. The Japan zone's activities aim not just for promotional success but also for a deeper cultural exchange, which is vital for maintaining ongoing relationships with Taiwanese visitors.

Event Details for ITF2025

• - Name: 2025 Taipei International Travel Fair (ITF2025)
• - Date: November 7th (Friday) - November 10th (Monday), 2025
• - Location: Taipei City, Nangang Exhibition Center, Hall 1, 1F and 4F
• - Organizer: Taiwan Tourism Association
• - Japan Zone Secretariat: Japan Tourism Promotion Association
• - Exhibitors: Local governments, tourism organizations, airlines, travel agencies, hotels, resorts, theme parks, rail and bus services, tourism publications, shopping facilities, communication services, and other sectors of the tourism industry.

In conclusion, ITF2025 is set to break new ground in the realm of travel exhibitions, with Japan’s impressive participation serving as a testament to the nation’s enduring appeal as a travel destination. The event not only promises substantial commercial outcomes but also a flourishing exchange of culture and experiences between Taiwan and Japan, fostering tourism growth in the region for years to come.