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A New Approach to Communication with Pazulette

Paper never goes out of style, and the latest innovation from Osaka-based Osakasyoseki Insatsu Co., Ltd. is redefining how we communicate through letters. Introducing the 'Pazulette,' a unique letter set that transforms writing into a puzzle experience. This new design, developed in collaboration with Mukogawa Women’s University, aims to elevate traditional letter writing into a memorable and interactive activity.

The Delight of Puzzle Writing

In a time where instant messaging dominates, 'Pazulette' offers an engaging alternative. Each letter set consists of stationary that is cut into puzzle pieces. The sender writes their message, then disassembles the puzzle before sending it off. The recipient, upon receiving it, enjoys the thrill of piecing the letter back together, creating an exciting anticipation that adds a new dimension to communication.

In December 2025, 'Pazulette' was honored with the Excellence Award at the Stationery Girls’ Awards, recognized for its unique approach to conveying messages and the joy of writing. This originality has brought a resurgence of interest in handwritten communication, merging the enjoyment of writing letters with playful engagement.

Exciting New Designs

The latest collection boasts 16 brand new designs featuring original illustrations from four talented artists. These designs encompass a variety of themes, including animals, food, landscapes, and everyday items, providing customers with a rich selection to choose from. Whether selecting based on the recipient’s preferences or the sender’s personality, every choice becomes a token of unique and thoughtful communication.

The contributing artists include:

• - Kayo Eifuku
• - Kyouko Hashimoto
• - JYAMIJYAMI
• - Ohasumi

This variety enriches the letter-writing experience, making it truly special and meaningful.

Voices from Users

Feedback from actual users of 'Pazulette' has been overwhelmingly positive. One customer noted, “I’ve stopped sending letters, but this has sparked a renewed interest.” Another remarked on the enhanced communication experienced with 'Pazulette', saying, “The anticipation of waiting for a response is thrilling compared to instant electronic communication.”

Recipients also express excitement when receiving the letter set. One mentioned, “Finding out it was selected for my love of puzzles made me feel appreciated,” while another was so thrilled that they decided to purchase a set to share the experience with others.

Sales Information

Pre-Sales

The pre-sale of 'Pazulette' will commence at the Stationery Girls' Expo Tokyo 2026, scheduled for June 11-14, 2026, at Ariake GYM-EX. Attendees can purchase tickets for entry.

• - Dates: June 11 (Thu) & 13 (Sat) from 9:30 AM - 4:30 PM; June 12 (Fri) & 14 (Sun) from 9:30 AM - 4:00 PM
• - Entry Fee: ¥990 (tax included) for June 11 & 12; ¥1,190 for June 13 & 14.

General Release

General sales of 'Pazulette' are expected to start by mid-August 2026.

Product Details

Each set includes:

• - Size: Envelope - 162×114 mm, Letter - 150×100 mm
• - Contents: Puzzle stationery, envelope (with address label), combination stickers, instruction manual
• - Price: ¥770 (tax included)

Collaborative Development with Students

Osaka-based Osakasyoseki Insatsu Co., Ltd. has a long history dating back to 1909, originally focused on editing and publishing textbooks. Facing a shrinking market due to digitalization, the company has turned to innovative products that expand the joy of writing, particularly through collaborations with students from universities, such as Mukogawa Women’s University. This initiative aims to create paper products that spread happiness.

In recent years, digital devices have decreased the use of paper. However, there is an undeniable beauty in handwritten letters and tangible experiences that electronic messages simply cannot provide. Osakasyoseki Insatsu Co., Ltd. aims to offer freshness and joy to consumers, distilling the essence of writing onto paper.

Media Coverage

'Pazulette' has been featured on various programs, showcasing the innovative blends of art and communication that the product represents.

In a world overflowing with digital communication, 'Pazulette' invites us to reconnect with the joy of letter writing through an interactive and playful experience. Keep your eyes peeled for this exciting new product!