#USA #Subaru #Phoenix #Make-A-Wish #SHARE THE LOVE

Subaru's Heartfelt Initiative

For an impressive 15 years running, Subaru of America has demonstrated its unwavering commitment to community support by partnering with Make-A-Wish during its annual Share the Love® event. In 2025, this initiative culminated in a generous $2.5 million contribution, bolstering the foundations that help fulfill the dreams of children facing daunting health challenges.

This year's event was particularly impactful, bringing Subaru’s cumulative contributions to over $40 million since collaboration with Make-A-Wish began. This achievement not only showcases Subaru's dedication to corporate social responsibility but also reaffirms the positive ripple effects that such initiatives generate in local communities across the nation.

How the Event Works

During the Share the Love® event, Subaru and its participating dealers pledged to donate at least $300 for every new vehicle sold or leased. The funds directly support the four designated national charities selected for the event. This year, alongside Make-A-Wish, Subaru identified other charitable beneficiaries; however, the emphasis on local impact took center stage as many Subaru dealerships opted to support their respective Make-A-Wish chapters directly.

This strategic approach not only magnifies the national efforts but incorporates community engagement, allowing Subaru customers to have a tangible impact on local children’s lives.

Leslie Motter, the President and CEO of Make-A-Wish America, emphasized the emotional weight that a wish carries for critically ill children. “A wish delivers joy that can become a powerful turning point for a child facing a critical illness,” she stated. With a focus on delivering hope, strength, and renewed outlooks, the engaged communities embody a collective spirit of generosity.

Fulfilling Wishes, Creating Memories

The potential of a wish transcends monetary value, offering children and their families not just support but unforgettable experiences that uplift their spirits during challenging times. Since its inception in 1980, Make-A-Wish has proudly granted over 650,000 wishes globally, with more than 400,000 of those occurring in the U.S. alone. Each wish becomes a cherished memory that can significantly enhance emotional and physical well-being.

The Subaru Share the Love event serves as a beacon of collaboration between Subaru, its dealers, and Make-A-Wish, highlighting how interconnected efforts can create a profound impact in numerous lives. Subaru demonstrates that corporate philanthropy can serve as a catalyst for community well-being and resilience.

By focusing on both national and local initiatives, Subaru's example illustrates how mindful corporate practices can enhance relationships with customers and stakeholders alike. The active engagement in social causes also highlights Subaru's commitment to making a difference beyond selling cars.

Conclusion

The Subaru Share the Love event exemplifies the power of thoughtful giving, reinforcing the critical need for community support within the fabric of our society. By encouraging both dealerships and customers to participate in the greater good, Subaru sets forth a powerful model for other corporations to emulate.

To learn more about how Subaru continues to bring joy to those in need, and to see how you can participate, visit wish.org/Subaru. Together, through shared initiatives, we can turn wishes into reality and create lasting hope for children in need.