#Paris #France #Haier #Roland-Garros #Youth Tennis

Haier Elevates Youth Tennis and Fan Engagement at Roland-Garros 2026

On June 2, 2026, Haier, the global leader in home appliances, held an exciting event known as the Haier Fans Club at La Faisanderie, Stade Français in Paris. This gathering not only allowed fans to engage with the brand but also highlighted Haier's ongoing partnership with Roland-Garros, marking the fourth consecutive year of collaboration. A significant part of the event was the Haier Clay Court Open, a youth tennis tournament for talented players aged 12 to 15 from the greater Paris region.

In this competitive atmosphere, junior players competed on clay courts in a format similar to professional matches. After an intense day of competition, Victor de Bure and Victoria Andrieu triumphed in the singles finals, taking home the coveted titles. Wang Meiyan, Haier Group's Vice President and Chief Brand Officer, stated, "The Haier Clay Court Open offers top young players in Paris a chance to experience a competitive day on the clay, and the rewards—tickets to a Roland-Garros final—honor our commitment to impactful sports partnerships."

The Haier Clay Court Open forms a crucial segment of the Fans Club initiative, reflecting the company's approach to its partnership with Roland-Garros. It aims to create experiences that surpass mere brand visibility, offering genuine value to local communities. During the Roland-Garros tournament, Haier is showcasing an impressive lineup of smart home appliances at the event venue. This includes refrigerators, wine coolers, dishwashers, laundry centers, and advanced kitchen appliances, all representing Haier's newest premium offerings.

Continuing this theme, Haier will unveil a pop-up installation at Place de la Concorde starting June 3, featuring a global photo exhibition that celebrates Haier fan communities worldwide. In conjunction with its football partnerships with clubs like Paris Saint-Germain and Liverpool FC, Haier will also present interactive football-themed activities, effectively linking its tennis and football initiatives at this central Paris location.

The impact of sports as a strategic platform is profound, allowing brands like Haier to foster authentic connections with consumers. By aligning with values such as excellence, perseverance, and human potential, sports create emotional bonds that enhance brand experiences beyond conventional marketing frameworks. This philosophy is central to Haier’s long-term sports marketing strategy. For over twenty years, Haier has been engaged in a diverse range of sports, building a multi-sport ecosystem that includes basketball, tennis, football, badminton, cricket, motorsports, hockey, and volleyball.

Through strategic collaborations with major events, high-visibility brand activations, and ongoing community initiatives, Haier has formed deep-rooted and authentic relationships with consumers in both global and local markets. By tying the brand to the spirit of competition and success, Haier reinforces its identity as a dynamic and forward-thinking model that resonates with individuals striving for excellence in every aspect of their lives.

To explore more thrilling sports-themed events organized by Haier, visit Haier's official website.

About Haier Group

Founded in 1984, Haier Group stands as a leading global provider of superior lifestyle and digital transformation solutions. Their purpose, "More Creation, More Possibilities," reflects their commitment to innovation. With ten research and development centers, thirty-five industrial parks, and 173 manufacturing facilities, they achieved a remarkable global revenue of $59.8 billion in 2025. Haier has consistently been recognized in the Kantar BrandZ Top 100 Most Valuable Brands for eight consecutive years, holding the number one position in global major appliances for seventeen years. Its subsidiary, Haier Smart Home, is listed among the Fortune Global 500 and is recognized as one of Fortune's Most Admired Companies.