#Japan #Minato #ES CON #BtoB Awards #Corporate Profile

ES CON Japan Wins Prestigious Gold Prize at BtoB Advertising Awards

ES CON Japan, a comprehensive real estate developer based in Minato, Tokyo, has recently been honored with the Gold Prize in the category of corporate catalogs at the 47th BtoB Advertising Awards. This accolade, managed by the Japan BtoB Advertising Association, signifies a recognition of excellence in corporate communication within the BtoB advertising sector.

The award-winning company catalog, titled 'ES CON Corporate Profile', underwent a complete revitalization last year following a name change that marked a significant rebranding effort. This transformation aligns with ES CON's purpose, 'Ideal to Real', and emphasizes a content strategy that transcends mere business introductions. Instead, it serves as a branding book designed to resonate with stakeholders and foster emotional connections.

Intent Behind the Revitalization

The new design reflects a modernized company logo and symbol that correspond to the fresh branding of the firm. ES CON prides itself on being a 'life developer', crafting unique properties tailored to the needs of diverse locations and communities. The new catalog not only encapsulates this philosophy but also showcases the passion and meticulous attention to detail inherent in their projects. With impactful visuals, including newly captured photographs and renderings, the 'ES CON Corporate Profile' aims to engage stakeholders by showcasing the company's initiatives and unique offerings compellingly.

This revitalization was motivated by a strong desire to connect with stakeholders through a fresh and engaging narrative, encouraging them to experience the thought process and creativity that goes into each of ES CON's developments.

About the BtoB Advertising Awards

The 'BtoB Advertising Awards', initiated by the Japan BtoB Advertising Association in 1980, serves to promote and advance BtoB advertising. This esteemed competition not only highlights communication tools pertinent to BtoB advertising but also recognizes the outstanding efforts of both advertisers and creative agencies involved. The awards aim to elevate the standards of business marketing and communication, fostering a vibrant ecosystem for BtoB advertising.

Judges' Feedback

The judges praised ES CON's corporate catalog for its exceptional design and striking visual structure. Notably, the catalog features a unique double cover design, with pages extending from the cover in an engaging, visually pleasing manner. They noted the feel of the paper and the warmth conveyed through the pages, which effectively communicate the company's dedication to its stakeholders. The overall quality and concept of the printed catalog were hailed as a prime example of the advantages of physical media amid the digital age.

Commentary from the Creative Team

The creative process behind the catalog involved frequent discussions with the ES CON team, revealing a shared vision of using real estate as a means to improve communities and a commitment to realizing ideal futures. The distinct perspective and passion for innovation were recognized as core strengths of ES CON. The goal was to ensure that the catalog captured not just the features of their developments but also the thoughtful intentions behind them, effectively communicating these sentiments to readers.

Company Overview

Company Name: ES-CON JAPAN Ltd.
Location: 2-10-4 Toranomon, Minato-ku, Tokyo, 105-0001, Japan
President: Takatoshi Ito
Business Scope: Housing sales, real estate development, rental property management, asset management, and various other ventures.
Official Website: ES-CON JAPAN

ES CON, established in 1995, specializes in real estate development primarily in the Tokyo metropolitan and Kansai areas. They engage in numerous projects, including residential condominiums and commercial properties, and have recently expanded into large-scale urban development initiatives in collaboration with local governments. With their motto, 'Ideal to Real', they are dedicated to creating new value for society through innovative and sustainable developments.