#Japan #Kurume Kasuri #Giueimon #Okamoto Shoten #Kurume, Tokyo

Embrace the Summer with Giueimon

The traditional textile of Kurume Kasuri, deeply rooted in the southern part of Fukuoka Prefecture, continues to captivate fashion enthusiasts across Japan. Giueimon, a distinguished apparel brand under Okamoto Shoten, has made waves in the industry by showcasing the beauty and comfort of these handcrafted fabrics. This November, they will host their 2026 Spring/Summer exhibition in Fukuoka and Tokyo, offering an exclusive chance for buyers and the general public to experience these exquisite garments firsthand.

About the Exhibition

The exhibition will take place at two locations:

• - Fukuoka Venue

Dates: November 12-13, 2025
Time: 10:00 AM - 5:00 PM on the 12th / 10:00 AM - 4:00 PM on the 13th
Address: 8-1 Muktsumoncho, Kurume, Fukuoka, 830-0031

• - Tokyo Venue

Dates: November 26-27, 2025
Time: 10:00 AM - 5:00 PM on the 26th / 10:00 AM - 3:00 PM on the 27th
Address: 20-9 1-chome Ebisuminami, Shibuya, Tokyo, 150-0022

Both venues will showcase a wide array of new creations, highlighting the unique patterns and textures that Kurume Kasuri is famous for. As a special incentive, visitors will receive a hand-crafted Kurume Kasuri drawstring bag.

What is Kurume Kasuri?

Kurume Kasuri is a traditional cotton textile known for its distinct patterns formed through a meticulous dyeing technique called 'kasuri.' Since its inception, it has been enclosed in a rustic charm that captivates textile enthusiasts. In recognition of its cultural significance, it was designated as an Important Intangible Cultural Asset of Japan in 1957 and named a traditional craft in 1976. Unfortunately, the region faces challenges, including a shortage of skilled artisans, threatening the preservation of this heritage.

Okamoto Shoten's Legacy and Mission

Founded 56 years ago, Okamoto Shoten has been a pioneer in the promotion of Kurume Kasuri. Their goal is not just to sell products, but to pass on traditions and culture to future generations. The company is dedicated to exploring innovative possibilities within Kurume Kasuri, spreading its appeal both domestically and globally. Their philosophy revolves around creating new value while retaining the essence of this rich heritage.

2026 Spring/Summer Collection Theme: SUN

The upcoming collection highlights the theme of 'SUN,' drawing inspiration from the radiant light that enhances the beauty of Kurume Kasuri. The fabrics, when exposed to sunlight, exude an energy that makes wearers feel invigorated and ready to embrace the summer. This collection aims to provide both style and comfort, allowing individuals to enjoy wearing them even in the hottest weather. With their breathability and quick-drying properties, these fabrics are ideal for layering and create a look that is effortlessly chic.

The Vision Behind the Collection

As consumer values and behaviors evolve, Okamoto Shoten reflects on how Kurume Kasuri and their Giueimon brand can bring a sense of joy and excitement to everyday life. This collection is conceived with the intent to highlight the powerful energy that Kurume Kasuri embodies. Visitors can look forward to products that are not just garments but avenues to experience the essence of summer.

For more details about the exhibition, and updates on new product launches, be sure to follow Okamoto Shoten on Instagram. The company is committed to enhancing the visibility of Kurume Kasuri, creating a cherished link between the past and the future.

Company Overview

Okamoto Shoten is a company deeply intertwined with the history of Kurume Kasuri. With a vision to preserve its traditional values while creating innovative designs, they continue to inspire people across Japan and beyond. With eight directly operated stores across the nation, the brand is a testament to the enduring appeal of this timeless textile.