#USA #Cincinnati #women's basketball #Tampax #Olivia Miles

Tampax Launches 'Queen's Court' with Olivia Miles

Tampax, the leading brand in feminine hygiene, recently unveiled its powerful initiative named 'Queen's Court', aimed at enhancing the fan experience for women's basketball. The initiative is spearheaded by rising basketball star Olivia Miles, who has quickly become a prominent figure in the sport. This collaboration emphasizes Tampax's ongoing commitment to empowering female athletes, ensuring their confidence and performance are never hindered by period-related concerns.

A New Era of Support for Female Athletes

With the world of sports increasingly recognizing and celebrating women athletes, Tampax is stepping up to break down long-standing stigmas surrounding menstrual health and performance. Olivia Miles, who was recently drafted as the second overall pick in the 2026 WNBA Draft, expressed her excitement about the partnership, stating, "As an athlete, every detail matters when it comes to performance, and that includes how I manage my period. Partnering with Tampax feels incredibly empowering because they truly understand the need for reliable protection that allows us to compete without a second thought."

The initiative also features Maia Shibutani, a two-time Olympic medalist, who shares similar sentiments regarding the importance of reliable menstrual care for athletes across all sports. She remarked, "Periods don’t take a break for training or competition. The necessity for dependable and comfortable period care is universal, regardless of the sport. It is vital to see organizations like Tampax championing female athletes and providing products that instill confidence."

'Queen's Court': A First-of-Its-Kind Experience

As part of the 'Queen's Court' initiative, fans attending the upcoming WNBA Draft will engage in an immersive experience, designed to connect them to the vibrant culture surrounding women’s basketball. This unique event allows fans to learn more about player experiences and interact with the athletes themselves while also exploring Tampax’s offerings. The event includes products that are highly recommended by OB/GYNs for comfort and performance, emphasizing the vital link between athlete health and peak performance.

Chelsey Harshman, the Senior Brand Director at Tampax, stated, "Our partnership with the WNBA, especially through the Queen's Court, aligns perfectly with our goals. We are aware of the unique challenges faced by women athletes, and our aim is to ensure that period care never becomes a limitation. By being the Official Period Protection Partner of the WNBA, we are not just delivering products; we are championing confidence and comfort built on the reliability of safe ingredients."

The Importance of Normalizing Conversations Around Periods

Through its various partnerships in women’s sports, Tampax aims to foster conversations around menstrual health, normalizing discussions that are often shrouded in silence. The brand’s presence in environments like the WNBA Draft is a pivotal step towards not only reducing stigma but also promoting awareness about the essential tools female athletes require to perform at their best.

The overarching mission remains straightforward: give athletes the peace of mind to focus on their game. With dedicated initiatives like 'Queen's Court', Tampax hopes to ensure that female athletes feel supported in every aspect of their performance.

Olivia Miles: A Rising Star

Olivia Miles hails from Phillipsburg, New Jersey, and has made a mark in basketball through her impressive performance at Notre Dame before concluding her college career at TCU. Throughout her collegiate journey, she earned numerous accolades including All-American honors and multiple All-Conference selections, firmly establishing herself as a key player in the WNBA.

Conclusion

As sports continue to evolve and female athletes gain more recognition and support, brands like Tampax are crucial in facilitating that growth. By partnering with influential figures like Olivia Miles and fostering initiatives such as 'Queen’s Court', Tampax stands not only as a provider of menstrual products but as a champion of women’s health, confidence, and empowerment in sports. With this initiative, the message is clear: performance doesn’t pause for a period, and neither should the conversation about it.