#South Korea #Seoul #dental technology #Medit #intraoral scanner

Medit: The Leading Brand in Digital Dentistry

In a groundbreaking global study conducted by an external analytics agency, Medit has been identified as the top brand for intraoral scanners (IOS). The analysis utilized a substantial dataset of over 3,800 discussions from the Reddit community r/Dentistry. Here, both healthcare professionals and users candidly shared their experiences regarding various digital dentistry tools and workflows, further establishing Medit's prominence in the industry.

According to the study, Medit achieved the highest overall brand perception score compared to its competitors in the intraoral scanner category. This is especially notable as 29.9% of the feedback regarding Medit was explicitly positive, marking it as the leading brand in terms of favorable sentiment among those surveyed. Users praised Medit not only for its exceptional performance in the intraoral scanner market but also for the software usability and overall value.

The sentiment analysis involved leveraging the AI-powered Gemma3 model from Google. This model facilitated the categorization of users' comments into positive, neutral, and negative segments, focusing more on collective trends rather than on isolated opinions. The findings shed light on numerous key factors that influence users’ perceptions of Medit’s offerings.

Key Insights from the Study
The analysis delved into crucial facets such as software usability, workflow flexibility, value perceptions, and overall clinical experience.

• - Medit stood out with the highest score among assessed brands for overall brand perception.
• - The percentage of positive sentiment regarding Medit was the most significant across the collected data.
• - Users frequently highlighted the intuitive software interface, customizable workflow options, cost-effectiveness, and ongoing software updates.

These attributes emerged as significant contributors to the digital adoption and daily clinical efficiency experienced by users of intraoral scanners.

Study Overview and External Research Partner
The research was conducted by insightsZ, a global data analytics firm specializing in digital health and dental industry analytics. They implemented sentiment modeling based on major conversations from r/Dentistry on Reddit, enabling insights into brand perception, user experience, and market trends. The results provide clinical practitioners with practical insights into the experiences associated with intraoral scanner brands in daily practice — from software usability to workflow flexibility and value.

For Medit, these results underscore the company's user-centered approach, transparency, accessibility, and the long-term value inherent in digital dentistry solutions.

About Medit
Medit is a forward-thinking global company based in Seoul, South Korea, dedicated to digital dentistry, specializing in intraoral scanners and integrated software solutions. Its open and intuitive platform empowers dental professionals to create flexible digital workflows, enhancing clinical efficiency and patient experiences. Medit collaborates with clinics, laboratories, and partners worldwide to facilitate access to advanced digital dentistry technologies. By continually updating its software and innovating workflows, Medit enables practices of all sizes to confidently embrace and expand their use of digital technologies.

For more information, visit medit.com.
Source: insightsZ – Global IOS Category Series Sentiment Analysis of Leading IOS Brands Vol. I (2025)/