#Japan #Tokyo #JRA #Masami Nagasawa #Ryo Tamura

JRA Unveils New TV Commercial: "THE “LIVE” IMAGINATION"

On December 16, 2025, the Japan Racing Association (JRA) will release its highly anticipated new television commercial titled "THE “LIVE” IMAGINATION". Starring top actors Masami Nagasawa, Ai Mikami, Kuranosuke Sasaki, and Ryo Tamura, this advertisement aims to capture the thrill of experiencing horse racing in real-time. Scheduled to air nationwide starting on December 28, 2025, the commercial promises to draw viewers into the gripping world of equestrian sports.

For 2026, JRA continues its partnership with these four beloved stars under the tagline "Hello, Special Times." This campaign will focus on portraying the unique enjoyment of horse racing and the special moments shared with friends while cheering on their favorites. The central theme emphasizes the excitement and emotional connection inherent in this exhilarating sport.

In the new commercial, viewers are treated to breathtaking footage from various iconic races, showcasing the cast's genuine reactions as they fervently witness the action unfold. Masami Nagasawa gazes intently as if praying for a winning outcome, while Ai Mikami clenches her fist in joy at the finish line. Kuranosuke Sasaki's body trembles with anticipation, and Ryo Tamura expresses sheer exhilaration, indicating a true appreciation for the sport.

The commercial strongly conveys the message: "Horse racing is exhilarating!" encapsulating the heartfelt emotions and excitement of racing. To add further intrigue, the 2026 series of commercials will feature a rotating tagline, introducing fresh themes and highlighting the diverse aspects of horse racing.

Captivating Moments at the Racetrack

The tagline, "Hello, Special Times," emphasizes that time spent at the racetrack is a unique experience unlike any other. First-time attendees will savor a special experience, while returning fans can look forward to new and thrilling stories at each visit. The allure of the racetrack grows stronger when shared with companions, making every moment more special.

New TV Commercial Overview

• - Title: "THE “LIVE” IMAGINATION" (Available in 15s/30s/60s)
• - Air Date: Begins broadcasting nationwide on December 28, 2025
• - YouTube Release: Available from December 16, 2025, at 13:00 Link to YouTube
• - Cast: Masami Nagasawa, Ai Mikami, Kuranosuke Sasaki, Ryo Tamura

The "LIVE" IMAGINATION story unfolds as each star immerses themselves in the action with a crowd that reacts energetically throughout the event. They exhibit a spectrum of emotions: anticipation, joy, and elation, encapsulating the intensity of the moment. The commercial closes with the powerful message: "Horse racing is exhilarating!" – a fitting tribute to the heart-pounding excitement of the races.

Behind the Scenes of the CM

The four actors once again take center stage as JRA’s promotional icons for 2026. This time, they are joined by extras, contributing to each scene's energetic portrayal of racing excitement. The team effectively employs contrasting scenes of silence followed by roaring cheers—showing their depth of performance.

The actors shared laughter and warmth, truly embodying enthusiastic patrons at the racetrack. Their interactions captured the genuine anticipation and thrill of witnessing exceptional racing moments. Highlights of the shoot include scenes where silence transforms into jubilant cheers, reflecting the exhilarating nature of horse racing.

Insights from the Stars

Each star expressed their thoughts about participating in the JRA commercial, clarifying how connecting with the sport has provided them with a profound understanding of its captivating essence. From Masami's desire to share newfound experiences with fans to Ai's eagerness to explore the deeper narratives behind races, their enthusiasm sets the tone for an engaging year ahead.

Ryo's excitement about the projections of unpredictable racing outcomes highlights the essence of this thrilling sport. Meanwhile, Kuranosuke emphasized the depth and moving stories created in moments of high stakes.

Looking Ahead to 2026

As the Year of the Horse approaches in 2026, these celebrities are excited to share their aspirations and personal goals. From Masami's commitment to learning new skills like Tai Chi and piano lessons, to Ai's focus on health and wellness, they are eager to embrace growth and new challenges ahead.
As JRA prepares for an incredible year filled with beloved races and emotional stories, audiences will undoubtedly share in the excitement, making lasting memories together. Make sure to tune in as these charismatic figures continue to shape the narrative of horse racing entertainment in their new commercial, encouraging everyone to say "Hello" to special moments.