Caprock Appoints Frank Giuliano to Lead Corporate Development Strategy

Caprock's Strategic Growth Initiative: Leadership Transformation

Boise, Idaho — Caprock, a noted multi-family office Registered Investment Advisor (RIA) catering to ultra-high-net-worth clients, has officially named Frank Giuliano as its new Head of Corporate Development. This decision marks a significant step in the firm’s effort to expand its influence in existing and new markets. With over a decade of strategic experience, Giuliano is set to spearhead Caprock’s inorganic growth strategies, particularly through mergers and acquisitions alongside advisor recruitment.

A Focused Growth Strategy

The landscape of financial advisory services is occasionally cluttered with firms that attempt to cater to a broad array of clients. However, Caprock differentiates itself by adhering to a well-defined and selective growth strategy. According to Gregory Brown, Co-CEO of Caprock, “Our strategy has always been to do what's best for our clients and advisors. That's why we pursue a deliberate and highly selective growth strategy.” This thoughtful approach ensures that the firm remains focused on enhancing its service quality rather than merely increasing headcount.

Bill Gilbert, also Co-CEO at Caprock, emphasized the necessity of finding firms or professionals who can positively influence the firm’s existing client offerings. “Frank shares our visionary and thoughtful approach. His experience aligns perfectly with our commitment to serving exceptional clients through exceptional advisors,” said Gilbert.

Frank Giuliano's Background

Giuliano brings extensive expertise to this role, having formerly served as Vice President of Corporate Development at LPL Financial. During his tenure, he played an instrumental role in establishing a liquidity and succession program that culminated in the acquisition of nearly twenty RIAs and wealth management firms, including several that were previously unaffiliated with LPL. Giuliano expressed his eagerness to join the Caprock team, stating, “Growth isn't just about where you're headed – it's the team you choose to help you become great.” His vision aligns with Caprock's principles, fostering a culture where advisors can thrive and best serve high-net-worth individuals.

Caprock's Evolution Since 2005

Founded in 2005, Caprock has consistently provided tailored family office services aimed at ultra-high-net-worth families. The firm’s thoughtful expansion strategy culminated in its first acquisition in 2024, involving Chicago-based Grey Street Capital, which managed $2.2 billion in client assets. This move not only illustrated Caprock's intent to grow strategically but also reinforced its commitment to offer bespoke services to its clients while enhancing its overall portfolio.

Caprock presently operates under a unique framework that combines the roles of chief investment officer and chief financial officer for 400 affluent families with collectively over $13 billion in assets under advisement. The firm’s investment philosophy embodies an endowment-like approach, with a particular emphasis on private markets, thus managing over $4 billion in platform investments that include private equity, venture capital, real estate, and private credit.

Furthermore, Caprock is recognized as an industry thought leader in impact investing and is a founding B-Corporation, which signals its commitment to high standards of social and environmental performance. This distinctive standing has garnered accolades from notable industry publications like Barrons, Financial Advisor Magazine, and USA Today.

Conclusion: Looking Ahead

As Caprock embarks on this new chapter under Giuliano's leadership, the firm is poised to redefine its growth trajectory while upholding its commitment to exceptional client service. The appointment not only reflects Caprock's ambition to enhance its market presence but also reaffirms its dedication to cultivating a community of advisors who prioritize the unique needs of ultra-high-net-worth clients. As they move forward, both the leadership team and clients can anticipate a thoughtfully considered approach to expansion that will enrich the overall service quality offered by Caprock.

In an industry where customer loyalty and service quality reign supreme, Caprock continues to lay down foundations for strategic success, ensuring that growth aligns seamlessly with their ethos of excellence.