#USA #Stockholm #Geothermal Energy #Baseload Capital #Kristina Hagström

Revolutionizing the Geothermal Narrative

In a recent call to action, Kristina Hagström Ilievska, the Chief Marketing Officer at Baseload Capital, voiced a crucial message for the renewable energy sector: the global capacity of renewable energy must increase threefold by 2030. To achieve this ambitious goal, she emphasizes the importance of the geothermal industry coming together under a unified narrative.

Kristina asserts that reshaping how geothermal energy is communicated will be pivotal in enhancing its appeal. “We need to craft a narrative that uses storytelling and visuals to convey the essence of geothermal energy,” she stated. Despite geothermal's potential to transform our energy landscape, many remain unaware of its benefits and applications. This gap in understanding became evident to Kristina when she first ventured into the field, particularly during a meeting with the Department of Energy, where it was highlighted that the sector needs to present a coherent message to the public and stakeholders.

Collaboration for Impact

Recognizing that a synchronized approach is essential, Kristina led efforts to gather like-minded individuals for workshops at various industry events between 2022 and 2023. The collective realization was clear: action was necessary. By engaging with prominent organizations such as Geothermal Rising and the International Geothermal Association, they laid the groundwork for a collaborative movement with long-term implications. The launch of a