#Japan #Shibuya #ZESDA #simasima #Amami Culture

Bridging Amami Island Culture to Europe

In a unique initiative driven by the nonprofit organization ZESDA (Executive Director: Daisuke Sakuraba), the cultural richness of the Amami region in Kagoshima Prefecture is set to transcend borders. Located in the heart of Tokyo, ZESDA is spearheading the Amami Project, aimed at promoting the values of the Amami culture both domestically and internationally.

At the forefront of this effort is the Shibuya-based eatery, simasima, which is embarking on a cultural exchange project focused on Amami’s traditional island songs and the beloved local black sugar shochu. This cultural exchange will take place in major European cities, including London, Oxford, and Paris.

A Unique Cultural Experience

This initiative is not merely about showcasing Amami’s traditional culture to an overseas audience; it emphasizes creating interactions where local communities can sing, converse, and share experiences with the people they meet. In doing so, it aims to open new avenues for Amami culture in global contexts. Currently, simasima is running a crowdfunding campaign to cover expenses related to travel, local activities, transportation of instruments and costumes, and post-return report events.

Amami's Island Songs
The essence of Amami’s island songs lies in their cultural legacy, deeply embedded in the life experiences of its people. These songs encapsulate moments of celebration, prayer, and community togetherness. Coupled with Amami’s black sugar shochu, these elements do not merely represent local drinks or entertainment; they serve as connectors, bridging gaps between individuals and fostering meaningful conversations.

simasima seeks to present this rich cultural tapestry not just as a tourist attraction or a form of traditional art, but as an experience that resonates with modern urbanites and overseas visitors alike.

Shibuya: A Gateway to the World

One distinctive aspect of simasima is its location in Shibuya, a vibrant metropolis filled with both locals and travelers from around the globe. This bustling environment attracts diverse demographics – ranging from tourists to cultural aficionados, as well as those with roots in the region. This unique intersection of individuals provides a fertile ground for presenting Amami culture in innovative ways.

By creating a ‘small island’ within Shibuya, simasima has been successful in establishing connections with individuals who are yet to discover the beauty of Amami culture. The upcoming expedition to Europe aims to broaden these efforts, sharing the vibrancy of Amami traditions with audiences in London, Oxford, and Paris.

A Musical Journey in Europe

The project entails performances and workshops centered around the island songs, alongside cultural exchange events in the three European cities. In London, for instance, interactions with local music and research communities are anticipated. Amami’s island songs are not mere performances but are expressions that traverse language and geographical boundaries, showcasing the 'power of voice' that reaches deep into the human spirit.

The Heart of the Project

At the core of this endeavor is a collective passion to carry forward the messages of Amami culture. It isn't enough for cultural heritage to exist only in documents or formal outlines; it must be animated through the voices and experiences of individuals. simasima’s mission transcends merely preserving Amami culture; it endeavors to cultivate connections through voices and experiences, thereby linking local heritage to global contexts.

Expanding the Reach of Local Culture

In recent years, initiatives aimed at sharing local resources with the world have gone beyond tourism and commercial goods. They now focus on cultural experiences and interpersonal interactions. Aligning with ZESDA’s vision of 'connecting regions with the world,' the intrinsic value of Amami culture can unveil new prospects when shared openly with a broader audience. simasima’s efforts represent a significant contribution to envisioning a future where local culture thrives in the global landscape.

Crowdfunding Details

The funds raised through the current crowdfunding campaign will be allocated towards the implementation costs of the cultural exchange project scheduled for June 2026 in London, Oxford, and Paris. The money will cover travel expenses, accommodation, transportation costs for instruments, performance workshop expenditures, post-event report activities, and preparatory costs for the inbound experience programs involving island songs and black sugar shochu.

• - Target Amount: ¥500,000
• - Support Returns: Various returns are available
• - Funding Period: Until June 18, 2026
• - More Details & Support Signup: Crowdfunding Link