#Japan #Nagoya #UV Protection #Cross Plus #Yoki

Comfort Meets Individuality: Introducing Yoki for Men

Cross Plus, a reputed apparel manufacturer with a legacy of 70 years headquartered in Nagoya, Aichi, has announced an exciting new venture: the introduction of men's items under its functional fashion brand Yoki. Starting in the Spring/Summer season of 2026, Yoki aims to provide stylish and practical clothing that resonates with the needs of modern men.

In recent years, the importance of UV protection has surged among all demographics. Recognizing this trend, Yoki has expanded its product selection to include versatile items that make sun protection accessible and fashionable for men. The first wave of these items will be available from late March 2026 through various variety shops nationwide and on the company’s official e-commerce site, Cross Marche. Yoki promises to continue innovating functional fashion that aligns seamlessly with contemporary lifestyles.

The Four Pillars of Yoki's Commitment

1. UV Protection of Over 99%
All items in Yoki's collection boast a UV cut rate exceeding 99%. This ensures stylish options that do not compromise on protection. Traditionally, UV protective clothing often leans towards darker colors, but Yoki encourages men to enjoy a diverse palette without sacrificing sun safety.

2. UPF 50+ Rating
Yoki has achieved a top tier ultraviolet protection factor (UPF) rating of 50+. This standard meets the needs of anyone serious about UV defense, reinforcing the brand's commitment to effective sun protection.

3. Cool Touch Fabric
Designed with comfort in mind, the material used is not only lightweight but also features a cool touch technology that enhances wearability during hot summer days.

4. Menthol Processing
Each fabric item is treated with menthol for a refreshing feel against the skin. Especially during sweltering days, this ensures a unique edge in cleanliness and comfort that stands out.

Essential Men's UV Protection Series

Men’s Long Arm Covers

Price: ¥2,000 (excluding tax)
Length: 60 cm
Colors: Gray, Black, Beige
This product features a high-stretch fabric that moulds comfortably to the body, ensuring a stress-free wearing experience. With a design that leaves no marks even after extended wear, the long arm cover guarantees thorough coverage for the arms.

Men’s UV Cut Parka

Price: ¥3,900 (excluding tax)
Length: 68 cm
Free Size
Colors: Gray, Black, Navy, Brown, Heather Gray
Equipped with a hood that securely shields the entire face, this parka ensures sun safety extends to the neck area as well. Plus, the sleeves come with finger holes, wrapping both the back of the hands and palms securely.

Men’s Sun Shade Cap

Price: ¥3,500 (excluding tax)
State: 59 cm head size
Colors: Gray, Black, Beige
This cap not only offers exceptional ventilation, making it a comfortable choice but also transforms into a face mask by snapping buttons, allowing for versatile usage.

Men’s Face Shade Hat

Price: ¥3,500 (excluding tax)
State: 59 cm head size
Colors: Gray, Black, Beige
Utilizing mesh fabric for optimal airflow, this hat fits snugly while allowing for easy storage of its face-covering components.

Women’s Items Also Available

Yoki is not just for men; a robust range of women's fashion items includes face covers, bolero parkas, and stylish hats, ensuring comprehensive sun safety options for ladies who want to step out confidently.

Visit Cross Marche:
For more details on available products and their unique features, make sure to explore Yoki’s dedicated page on the Cross Marche website.

Cross Plus is dedicated to promoting a lifestyle that merges comfort, functionality, and sustainability, ensuring every product not only protects but also enhances individual expression. With an eye towards the future and adherence to sustainable practices, Cross Plus continues to serve as a bridge to a well-rounded, vibrant lifestyle.