Natura Bissé Named Official Spa Brand of The World's 50 Best Hotels 2025

Natura Bissé, the renowned Spanish skincare brand, has achieved a significant milestone by becoming the first and exclusive "Official Spa Brand" of The World's 50 Best Hotels 2025. This partnership signifies a strong commitment to enhancing upscale wellness experiences at top-tier hotel establishments across the globe.

The collaboration was announced at the prestigious World's 50 Best Hotels awards ceremony held this week in London, where leaders in the hospitality industry gathered for a three-day event dedicated to excellence in hospitality. Natura Bissé introduced a series of innovative wellness experiences designed to inspire hoteliers in their relentless pursuit of excellence for their guests, while also promoting a sustainable and profitable business model.

As the luxury travel sector continues to expand, the demand for high-end wellness experiences is surging. Recent trends indicate that wellness is becoming a pivotal part of what defines the new emotional and transformative luxury. According to the latest Global Wellness Institute report, the wellness economy has been growing at an annual rate of 9% since 2020 and is projected to reach $9 trillion by 2028, nearly double its figures from 2019.

"Natura Bissé was born as a spa brand and has collaborated with some of the most iconic hotels in the world for over four decades. It is a great honor for us to be the first official spa partner of The World's 50 Best Hotels. We are confident that we can add real value to this industry, which we believe will play a crucial role in a new global paradigm that increasingly demands genuinely transformative wellness experiences," stated Lluis Uriach, Director of Strategic Projects at Natura Bissé.

Currently, Natura Bissé's products and treatments are featured in over 450 hotels worldwide, including prestigious chains such as The Ritz-Carlton, Four Seasons, Waldorf Astoria, Rosewood, Belmond, St. Regis, Fairmont, Mandarin Oriental, and Grand Hyatt. The brand's unique offerings, recognized for their quality and results, not only enhance on-site spa experiences but also empower guests to continue their self-care routines at home with a curated selection of products.

Craig Hawtin-Butcher, Managing Director of 50 Best, expressed his enthusiasm for the partnership, saying, "We are thrilled to partner with Natura Bissé, a leading name in skin care and spas, which aligns perfectly with our unwavering pursuit of excellence and unforgettable experiences. We believe they will bring immense value to the 50 Best community and the hotels featured on The World's 50 Best Hotels list."

This partnership is a proactive response to the growing recognition of wellness as not just a luxury but as an essential component of the hospitality experience, particularly in the context of the luxury travel boom. With the increasing sophistication of traveler expectations, brands like Natura Bissé are positioned at the forefront of redefining luxury through transformative wellness.

In conclusion, as the world steps into a new era of luxury travel where self-care and wellness take center stage, Natura Bissé’s collaboration with The World's 50 Best Hotels heralds a promising future for upscale hospitality and wellness experiences, reinforcing the brand’s legacy as an innovator in the spa industry.

Topics Consumer Products & Retail)

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