Exciting New Fashion Store Opening at Shibuya PARCO Featuring Y's and LIMI feu

New Fashion Store Opens at Shibuya PARCO on April 25, 2025

Yohji Yamamoto Co., Ltd. is thrilled to announce the opening of a new store featuring the collections of Y's / Y’s for men and LIMI feu at Shibuya PARCO's third floor. This highly anticipated store will be a haven for fashion enthusiasts, blending design, functionality, and artistry into an unforgettable shopping experience.

A Unique Design Experience

The new store's interior has been designed by ENZO from R.mond inc., following the theme of "a large diagonal within the straight lines." This artistic touch brings out the unique identities and worlds of each brand, setting the stage for a truly immersive experience. Here, visitors can explore the latest collections while appreciating the distinct characteristics that Y's, Y’s for men, and LIMI feu each offer.

Y's and Y’s for men focus on creating clothing that is functional and dignified, emphasizing innovative cuts, shapes, and the tactile quality of materials. In contrast, LIMI feu, designed by Satomi Yamamoto, encapsulates the designer's current artistic vision through striking silhouettes.

With the vibrant and diverse backdrop of Shibuya, the new store promises a merging of fashion, culture, and art, encouraging guests to engage freely with the brands beyond traditional gender and category confines.

Exclusive Items at Shibuya PARCO

Shibuya PARCO will feature an array of exclusive items that are not to be missed. Here’s a glimpse at what you can find:

- Denim Coat: ¥165,000 (tax included)
- Denim Dress: ¥121,000 (tax included)
- Bomber Jacket: ¥94,600 (tax included)
- Skirt: ¥55,000 (tax included)
- Graphic T-shirts: Each for ¥12,100 (tax included)
- Graphic Bags: Each for ¥7,700 (tax included)

Limited Items for Y's for Men

For those seeking unique offerings in the Y's for men lineup, customers can look forward to:

- Shirts with Stand Collar and Out-Pocket: Each for ¥82,500 (tax included)
- Open Collar Big Shirt: Each for ¥84,700 (tax included)
- Side Tuck Pants with Coin Pocket: Each for ¥62,700 (tax included)

Exclusive LIMI feu Items

Fans of LIMI feu will be delighted with:

- Reason to be Embroidered T-shirt: ¥19,800 (tax included)

Opening Celebration Gift

To commemorate the store's opening, customers who spend ¥55,000 (tax included) will receive a limited-edition drink bottle with graphic artwork. Note that supplies are limited and will be available while stocks last!