#Japan #Tokyo #Sanrio #ADK Marketing Solutions #Creative Talent Development

Sanrio and ADK Collaboration at AdTai Forum 2025

On September 26, 2025, ADK Marketing Solutions and Sanrio will present together at the AdTai Forum 2025, held at the Akasaka Intercity Conference Center. This collaboration aims to shed light on innovative approaches to talent development amidst a rapidly changing business environment characterized by demographic shifts and market saturation.

In recent years, many companies are finding it increasingly difficult to grow solely through existing business models. With the need for expansion into new sectors, the challenge lies in nurturing skilled personnel capable of leading new projects. Understandably, many businesses are struggling to find individuals with the necessary critical thinking and management skills.

The upcoming seminar will address this pressing issue by showcasing a novel case study where creative thinking was applied to talent development within Sanrio, facilitated by ADK's creative director. Attendees will be treated to insights from employees and managers who directly participated in this initiative, allowing for a real-world discussion on business collaboration. This dialogue aims to provide practical strategies that attendees can implement in their own organizations.

Event Details

• - Date and Time: September 26, 2025, 16:25 - 16:55
• - Title: [B12] Creative Thinking in Talent Development: A Sanrio x ADK Business Co-Creation Project Case Study
• - Venue: Akasaka Intercity Conference, 3F-4F, 1-8-1 Akasaka, Minato City, Tokyo, 107-0052, Japan
• - Participation: Free (Pre-registration required)

Featured Speakers

1. Shuhei Yamada, Executive Officer, Head of Design Division, Sanrio
- Joined Sanrio in 1999, initially assigned to the design department. He has been overseeing character creation since 2022 and enjoys hiking and camping.

2. Kiyoka Aiuchi, Associate Art Director, Design Planning Promotion Division, Sanrio
- Joined Sanrio in 2008. After working in crane game planning and corporate design, she now focuses on her current role. She previously worked as a children's clothing designer.

3. Tsuyoshi Tsuji, Executive Officer, Head of Experience Creative Division, ADK Marketing Solutions
- Joined the company in 1997 with experience in television and media planning before transitioning to creative roles. He has received numerous awards, including the TCC Newcomer Award and more.

4. Mariko Yamazaki, Senior Creative Director/Planner, NEXT GEN Creative Division, ADK Marketing Solutions
- Joined ADK as a CM planner in 2003 after her tenure at Tokyo Ad Party. She has received accolades such as the 7th Morisawa Award for international typeface design.

Join us for this exciting seminar to discover how cultivating creativity within your workforce can lead to greater business opportunities and strategies for overcoming existing challenges. Don't miss out on this chance to gain valuable insights into effective talent development practices.

For more information and to register for free, visit ADK MS Website.