#Japan #Sapporo Beer #Chiba #Chiba Jets #Black Label

Sapporo Black Label 'Chiba Jets Can' Release

On October 21, 2025, Sapporo Breweries, a subsidiary of Sapporo Holdings, will launch a limited edition can of Sapporo Black Label beer featuring the design of Chiba Jets, a professional basketball team based in Funabashi City, Chiba Prefecture. This collaboration between a leading beer manufacturer and the local team aims to celebrate the 15th anniversary of the Jets, making this the fifth year of this special release.

The new design prominently features the 'Chiba Jets 15th Anniversary Logo' at the center of the can, combined with a QR code linking to a special website dedicated to the anniversary. This thoughtful addition highlights Sapporo Beer’s commitment to engage with fans and support the local community through sports.

Product Overview

Here are the main details about the product:
1. Name: Sapporo Black Label 'Chiba Jets Can' (the contents are the same as the standard Black Label beer)
2. Package: 350ml can
3. Type: Beer
4. Alcohol Content: 5%
5. Alcohol Amount: 14g per 350ml can
6. Release Date and Regions: October 21, 2025, available in Chiba, Tokyo, Saitama, Kanagawa, Yamanashi, Ibaraki, Tochigi, Gunma, and Nagano Prefectures (availability may vary by store).
7. Suggested Retail Price: Open price
8. Sales Target: 10,000 cases (equivalent to 24 bottles of 350ml each)

This collaboration not only showcases the spirit of local sports but also invites fans to enjoy a quality beverage that has become a beloved staple over the years. The Sapporo Black Label beer brand, first launched in 1977 as 'Sapporo Bin Nama', is now celebrating its 49th anniversary, representing a long-standing commitment to quality and craftsmanship in brewing.

The Black Label Legacy

Sapporo Black Label is known for its perfect balance of malt flavors and refreshing aftertaste, characterized by smooth, creamy foam that keeps the experience enjoyable glass after glass. Targeted towards adult beer lovers, the brand encourages customers to choose a beer that resonates with their personal identity.

In 2019, Sapporo opened 'Sapporo Black Label THE BAR' in Ginza, Tokyo, offering a flagship experience that emphasizes the freshness and quality of the beer. The bar provides a chance for patrons to immerse themselves in the world of Black Label, while enjoying meticulously crafted beverages.

As the release date for the Chiba Jets can approaches, Sapporo Breweries expresses hope that this product will not only be a hit among fans but also contribute positively to the local community, fostering excitement and support for the Chiba Jets.

For more inquiries, please contact the Sapporo Beer customer center at 0120-207-800.