Experience the Charm of Japanese Made Towels at the 'Towel Expo' in Shibuya

Discover Japanese Excellence at the Towel Expo

This summer, the renowned towel industry from Imabari City is coming to Shibuya to showcase the beauty and quality of domestic Japanese towels in an exciting popup event called the 'Towel Expo.' Organized by Imabari Akinai Co., led by President Hidetoshi Abe, the event will take place from July 12-13 and July 26-27, 2025, offering a unique opportunity for participants to experience the value of authentic Japanese towels firsthand.

Event Highlights

The 'Towel Expo' will feature manufacturers and retailers dealing with certified Imabari towels, gathering at the Shibuya Sakura Stage over four days. Attendees will have the chance to meet representatives from diverse companies, such as Fujitaka, Murakami Pile, Maruyama Towel, Asano Yarn, Masakawa Towel, IKEUCHI ORGANIC, Pranal, and Marunaka, and explore their meticulously crafted products.

You’ll be able to touch the towels, appreciate their quality, and interact with the exhibitors to learn about the unique narratives and specifications behind each product.

The Superior Characteristics of Imabari Towels

Imabari towels are celebrated for their exceptional absorbency and minimal lint shedding, gaining a reputation as a high-quality product both domestically and internationally. The Imabari towel brand is backed by strict certification standards, guaranteeing top-tier quality. Notably, the towels undergo a unique absorption test, where they must sink within five seconds when placed on water, ensuring they offer a pleasant experience from the moment you touch them.

But what sets Imabari towels apart is not just their absorbency; they are rigorously tested to minimize lint shedding even after repeated washes, making them safe for individuals with sensitive skin and infants alike.

The Importance of Supporting Japanese Towels Now

In today's market, approximately 85% of towels sold in Japan are imported and enhance competitive pricing over domestic offerings. The decline of domestic towels has sparked a need to showcase their incredible quality to consumers. The Towel Expo aims to bridge this gap, allowing visitors to feel the difference in quality that only Japanese-made towels offer.

Each participating company will proudly present their unique towel characteristics, sharing their passion and expertise directly with the guests.

Event Details

- Event Name: Towel Expo
- Dates: July 12-13 and July 26-27, 2025
- Time: 10:00 AM – 5:00 PM (10:00 AM – 4:00 PM on Sundays)
- Venue: Special venue on the 3rd floor of Shibuya Sakura Stage
- Entry Fee: Free
- Activities: Voting and surveys for favorite towel displays, with a chance to win a towel through a raffle for participants.

A Platform for Imabari and Beyond

The IMABARI Plaza isn't merely an exhibition; it's a dynamic initiative bringing the essence of Imabari’s culture, people, and scenery to the heart of Shibuya. This experience is designed not only to connect with urban residents but also to promote Imabari's local economy, fostering interest from visitors outside the region through aspects like hometown tax contributions and maritime industry initiatives.

Through the 'IMABARI Plaza,' we aspire to create a bridge between urban and rural Japan, enriching the bond with the local community.

For inquiries and further information, please reach out to:

- Company: Imabari Akinai Co.
- Phone Number: 0898-35-4641