#Japan #Tokyo #Dentsu #AGC #Tech Touch

Introduction

Dentsu Science Research Institute, a leading player in advancing technology solutions for businesses, has collaborated with Tech Touch, a prominent provider of digital adoption platforms in Japan, to implement their innovative AI-driven Digital Adoption Platform (DAP) in AGC's human resource system. This new integration is set to launch in February 2025 and will serve approximately 8,000 employees within AGC, streamlining HR processes and enhancing user experience.

Background

AGC Group has laid out a robust mid-term management plan titled "AGC plus-2026", focusing on business transformation and strengthening management foundations through digital transformation (DX). Over the years, AGC has been recognized by the Ministry of Economy, Trade and Industry as a leader in DX, successfully pioneering initiatives that promote digital transformation within their organization. However, challenges in their HR system, such as annual processes including year-end adjustments and marriage or relocation notifications, have led to frequent input errors due to employees' unfamiliarity with the procedures and terminology used. In a bid to resolve these issues without overhauling the existing systems, AGC decided to implement tech solutions from Tech Touch, which specializes in providing tailored templates that enhance efficiency and employee convenience.

Features of Tech Touch's Integration

1. Real-Time Operational Guidance

Tech Touch offers real-time navigation that displays operational guides on the screen as tasks are being performed. This feature helps clarify specialized terms and input rules, preventing errors ahead of time. Furthermore, the platform incorporates an auto-recording feature that minimizes redundant input of the same information, significantly boosting overall efficiency during the application process.

2. Support from Dentsu Science Research Institute

Dentsu Science Research Institute has a strong history of providing AGC with human resource management solutions through their system "POSITIVE". To maximize the benefits of both systems, a clear division of roles between "POSITIVE" and Tech Touch has been established, ensuring consistent support throughout the implementation process. Additionally, the provision of Tech Touch templates specifically designed for "POSITIVE" will expedite the rollout and enhance the implementation experience.

3. Improvements in Efficiency and User Satisfaction

The integration of Tech Touch's guidance features has already shown promising results, with approximately 1,000 hours of productivity improvement recorded in just four months, from March to June 2025. User surveys indicate that around 65% of respondents found the platform easier to use, while 68% expressed optimism towards future initiatives. Users have reported that the streamlined process reduced the time spent searching for application items, significantly improving both their operational experience and satisfaction.

Future Plans

Dentsu Science Research Institute and Tech Touch aim to further enhance the functionality of "Tech Touch Template for POSITIVE", along with promoting effective utilization through data analytics and optimizing implementation processes. They are also considering expanding the application of this integration into other core systems to support broader digital adoption across various business domains.

Conclusion

Overall, the collaboration between Dentsu Science Research Institute, Tech Touch, and AGC is set to redefine the landscape of HR management, promoting not only operational efficiency but also a culture of digital transformation across the organization. With continued enhancements and a focus on user experience, AGC is poised to set new standards in HR practices through innovative technology solutions.