Empowering Lives Through Service: Kevin Guest's Call to Action

Embracing Service: A Call to Action from Kevin Guest

In a world filled with distractions and challenges, USANA Health Sciences' Chairman and CEO, Kevin Guest, emphasizes the transformative power of service. Recently, he invited individuals to integrate service into their daily lives, encouraging them to seek out ways to help others. This message resonates deeply, showcasing that each of us can play a vital role in enriching the lives of those around us.

Kevin Guest's philosophy stems from something he refers to as The Holland Principle, a concept laid out in his book All The Right Reasons: 12 Timeless Principles for Living a Life in Harmony. He encapsulates this principle with the phrase, "Find opportunities to serve, then act." This idea was birthed during his missionary work in the Netherlands, where he learned that true fulfillment can arise from focusing on the needs of others, rather than our personal challenges.

Guest reflects, "No matter how unremarkable we perceive ourselves to be, we possess the ability to brighten someone else's day." This empowering statement serves as a reminder that service does not have to be grand; it can be as simple as a conversation with a neighbor or offering support to a co-worker in distress.

“What’s vital,” Guest explains, “is the act of engagement. You don’t have to travel far to make an impact. Many people in your vicinity are in need of simple forms of kindness—whether it’s a friend to talk to, or just someone to offer a listening ear.”

In a poignant example, Guest recalls a conversation he had with a woman facing marital problems. For an entire hour, he listened intently, allowing her to express her feelings without interruption. Afterward, her husband thanked him, prompting Guest to remark, “I believe you should listen more.” This moment encapsulated his belief in the value of attentive listening as a core aspect of servant leadership.

To put The Holland Principle into practice, Guest proposed three actionable steps:

1. Pay Attention: Look for signs of distress around you. Whether it’s a coworker under pressure, a neighbor in need, or a family member feeling isolated, recognize those who could benefit from a kind word or action.

2. Start Small and Start Now: The impact of your actions doesn’t depend on their scale. Make a simple call, send a message, offer to help with errands, or even share a meal. It’s often the small gestures that matter most.

3. Make Service a Habit: Incorporate service into your routine. For instance, Guest and his family have established a tradition of helping others every Christmas Eve, whether through volunteering at shelters or assisting families struggling to make ends meet.

Guest has also witnessed the principle of service in action through USANA itself. Traveling alongside the company’s founder, Dr. Myron Wentz, to various humanitarian projects, he observed first-hand how nutritional support and assistance can genuinely change lives. The USANA Foundation has notably provided over 120 million meals and aspires to support 20,000 families by the close of 2026.

He emphasizes, however, that the value of service should never be quantified solely by monetary contributions or public recognition. “Those of us privileged enough to have resources carry a moral obligation to assist those less fortunate,” he insists. “You have the ability to improve the world and, in doing so, create positive changes in your own life.”

In summary, Kevin Guest’s inspiring call to action is clear: observe the world around you, identify needs, and take meaningful actions. Each small act of service can spark significant change, both for those in need and for ourselves.

About Kevin Guest

Kevin Guest serves as the Chairman and CEO of USANA Health Sciences, a globally recognized health and wellness company. Beyond his corporate role, he is also an accomplished musician, author, and humanitarian. His book, All the Right Reasons, delves into essential lessons on leadership, integrity, and the purpose of life.

About USANA Health Sciences

For over three decades, USANA (NYSE: USNA) has been dedicated to offering nutrition and lifestyle products that promote optimal health. Their extensive range of award-winning supplements, including the Celavive® skincare line, is trusted by athletes, Olympians, and health-conscious consumers in more than 25 countries worldwide.