Meizu Unveils Its Comprehensive Flyme AI Ecosystem Strategy at MWC 2025

Meizu's Groundbreaking Announcement at MWC 2025

The Mobile World Congress (MWC) 2025 held in Barcelona, Spain, highlighted numerous technological advancements from various companies. Among the standout showcases was Meizu, which presented its comprehensive Flyme AI ecosystem under the theme "AI Illuminates a Better Life." This event marked an important milestone for Meizu as it aimed to re-establish its presence in the global market through innovative product offerings.

AI: The Heart of Innovation

The prominence of AI was unmistakable at MWC 2025, where it became the focal point in discussions around hardware, semiconductors, and mobile communications. Meizu’s AI ecosystem not only highlighted the integration of artificial intelligence across its devices but also demonstrated a shift towards holistic technological innovation that encompasses industry and ecological advancements.

During the event, Meizu unveiled several products from its overseas matrix, including the Mblu22 and Note22 series smartphones. These devices, powered by the Flyme system, are set to launch in April 2025 across regions such as the Asia Pacific, Latin America, the Middle East, Central Asia, and Europe.

A Showcase of Cutting-Edge Technology

Among the noteworthy products displayed were popular series like Meizu 21 and Meizu 21 PRO, which garnered attention for incorporating the latest AI capabilities. The Flyme AI Operating System (AIOS) recently integrated the DeepSeek-R1 large model, enhancing the AI functionalities of the Meizu 21 series and other devices. Furthermore, the StarV smart glasses, a significant component of Meizu’s AI ecosystem, are expected to elevate user experience with their advanced features.

Notably, PANDAER, a trendy tech sub-brand of Meizu, displayed a range of fashionable products, merging cutting-edge technology with stylish designs that resonated with international audiences.

StarV Air2: Leading in Smart Glasses

One of the standout products was the StarV Air2 smart glasses, which drew attention with their innovative features, including simultaneous interpretation and transcription functionalities. The demand was evident, as the StarV Air2 captured a remarkable 41.5% market share in smart glasses during Q1 2025, marking its position as a top seller. Introduced in collaboration with China Mobile and China Unicom, StarV series products were showcased prominently within their booths, highlighting their commercial success.

Flyme Auto: Pioneering Smart Cockpit Technology

Flyme Auto, another integral part of Meizu’s strategy, is emerging as a leading smart cockpit operating system renowned for its seamless performance. Achieving the highest number of new users for four consecutive months, Flyme Auto boasts compatibility with 132,000 car models sold in January 2025 alone. By collaborating with key automotive brands like Geely, Flyme Auto is rapidly expanding its outreach, facilitating a smarter cross-terminal experience for over 500,000 global car owners.

A Vision for Global Growth

Meizu's aggressive globalization strategy has accelerated significantly since its inception in 2024. The company has held launch events in various regions, including Indonesia and the Philippines, and is distributing its products across over 30 countries. The synergy of people, vehicles, and homes in Meizu’s operational ecosystem is becoming increasingly pronounced, supporting the company's goal to enhance its global competitiveness.

Looking ahead, Meizu aims to further penetrate overseas markets by tailoring its offerings to local consumer needs. The foundation of this growth will be Meizu’s AIOS, which will underpin their global smart travel ecosystem that includes smartphones, smart glasses, and automotive applications.

With backing from DreamSmart Group, Meizu stands at the forefront of innovation as it carries the torch for AI-integrated products within three main categories: smartphones, XR, and smart vehicles. At MWC 2025, Meizu’s exhibition not only showcased advancements in Chinese technology but also captured significant interest from media and global audiences, positioning Meizu as a prospective leader in the AI ecosystem.