#London #United Kingdom #XTM International #Transifex #Nico Beukes

XTM International Appoints Nico Beukes as Chief Revenue Officer

In a significant move aimed at boosting its growth trajectory, XTM International has announced the appointment of Nico Beukes as its new Chief Revenue Officer (CRO). This strategic hiring comes on the heels of XTM's recent acquisition of Transifex, a cutting-edge SaaS-based platform specializing in localization and translation management, and underscores the company's commitment to advancing its AI-driven localization services.

A Vision for Growth

Beukes will play a pivotal role within the executive team, dedicating his focus to accelerating global expansion while enhancing customer satisfaction. With a wealth of experience in scaling technology businesses globally, his expertise aligns closely with XTM's mission to provide intelligent, scalable, and efficient localization solutions that cater to organizations of all sizes.

"I have firsthand experience of how a lack of localization can stifle growth and momentum. What attracted me to XTM is how it's harnessing the power of AI across a wide variety of customer use cases," stated Beukes in a recent interview. He emphasized the importance of breaking down language barriers to drive international growth and deliver seamless multilingual user experiences, which are essential for organizations looking to thrive in new markets.

A Proven Track Record

Before his new role at XTM, Beukes held various critical positions at Yext, a global leader in digital experience management. Most notably, he served as the Managing Director of International Markets, where he oversaw extensive operations and propelled growth across the company's global territories. His tenure at Yext was marked by a strong emphasis on expanding the company's reach and nurturing client relations, especially in Northern Europe, where he was previously the Managing Director. Alongside these roles, he has significant leadership experience with other tech giants, including Oracle and SAP, and served on the Advisory Board for CoreMedia.

Empowering the Global Strategy

Ian Evans, CEO of XTM, expressed high expectations for Beukes, saying, "Nico's expertise, leadership capacity, and passion for AI-driven solutions make him an invaluable addition to our executive team. We are committed to delivering business-ready AI value within powerfully integrated and seamless localization process automation. Nico's appointment further expands our capacity to provide this value, helping customers drive global growth at speed and scale."

Beukes' recruitment is part of a larger strategy involving several recent appointments aimed at bolstering XTM's leadership and expanding its global presence. In December 2024, the company made four other executive appointments designed to drive innovation and enhance customer success.

About XTM International

XTM International offers AI-powered solutions that help enterprises accelerate their entry into global markets by optimizing and automating localization processes. Their comprehensive translation platform is designed to enable businesses to engage with global clients swiftly and effectively, propelling growth and profitability. Utilizing cutting-edge AI, XTM supports over 220 languages and features more than 50 pre-existing integrations. The platform is set to deliver the future of localization to industry-leading clients and boasts a community of over 25,000 active users worldwide.

For those interested in learning more about XTM's innovative approach, visit xtm.cloud.