Andrea MacDonald Appointed CEO of Mediakeys for the Americas to Foster Growth

Andrea MacDonald Takes Charge as CEO of Mediakeys for the Americas

In a significant move for the marketing and advertising world, Andrea MacDonald has been appointed as the Chief Executive Officer for the Americas at Mediakeys, an independent international agency acclaimed for its expertise in out-of-home (OOH) advertising. Based in New York, MacDonald will spearhead Mediakeys' growth strategy, focusing on expanding its client base in the U.S. while enhancing its presence in key markets across the region.

MacDonald brings an impressive portfolio of over 40 years in the outdoor advertising landscape, making her a distinguished choice for this pivotal role. Under her leadership, Mediakeys aims to establish robust operations as it navigates the intricate dynamics of the advertising sector, all while working hand-in-hand with international teams to bridge brands and agencies with Mediakeys' extensive capabilities.

Paul Cahierre, the global CEO of Mediakeys, praised MacDonald, referring to her as one of the most respected leaders in outdoor advertising. He emphasized her role as a pioneer and a true visionary, stating, "Her understanding and passion for this medium, along with her remarkable journey through the industry, are exemplary. We are committed to building something impactful in the Americas, and no one is better suited to lead that effort than Andrea."

MacDonald's appointment underscores Mediakeys' ongoing investment in the region and its dedication to accelerating growth, deepening partnerships, and solidifying its standing as a premier player in the Americas. Her extensive experience includes founding MacDonald Media, which thrived for 23 years as a top independent outdoor advertising agency, delivering award-winning campaigns for numerous globally recognized brands. After selling her agency in 2020, she established Honcha, a marketing consultancy that continues to influence the industry.

Reflecting on her decision to join Mediakeys, MacDonald shared, "What attracted me to Mediakeys is straightforward; 32 years of experience, 20 owned offices, more than 100 markets, and a dedicated team. They understand the landscape just like the locals because they are local. This genuine local expertise, combined with a wealth of proprietary technology that connects all markets, from planning to measurement, is a powerful combination for any brand looking to harness the full potential of outdoor advertising. I am excited to put this to work for clients here and across the Americas."

Mediakeys collaborates with a diverse array of international and luxury brands, blending global scale with substantial local market expertise. The agency is committed to assisting clients in transforming their brand strategies into culturally relevant campaigns, fostering meaningful connections with crucial audiences.

About Mediakeys

Founded in 1993 and headquartered in Paris, Mediakeys is an independent international agency specializing in out-of-home advertising. The agency was recognized as the Media Agency of the Year 2025 by Les Agences de l'Année. Mediakeys provides OOH advertising solutions, airport media, and programmatic purchasing strategies. It implements campaigns worldwide for both regional brands and multinational corporations. The agency’s creative division partners with clients to develop and execute cross-border campaigns designed to deliver consistent results across all markets. For more information, visit www.mediakeys.com.