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Applegate Farms Expands Frozen Chicken Portfolio

In a significant move for health-conscious consumers, Applegate Farms, LLC has recently expanded its frozen chicken product line by introducing the APPLEGATE NATURALS® Lightly Breaded Chicken Tenders and Popcorn Chicken. This new addition highlights the brand’s commitment to providing quality, natural, and gluten-free options that cater to the growing demand for healthier meal choices.

Overview of the New Products

The newly launched chicken tenders and popcorn chicken feature all white meat chicken that is humanely raised and free from antibiotics. With a focus on minimal processing, these offerings are designed to provide a crispy texture while delivering a delightful flavor that fans of fried chicken crave. Each serving contains 12-14 grams of protein and is coated with a gluten-free rice flour batter, ensuring that they meet dietary restrictions without compromising taste.

Joseph O'Connor, President of Applegate, expressed excitement about the new Lightly Breaded line, stating, “Applegate's Lightly Breaded product expansion fills Americans' hunger for more delicious, easy-to-make protein options available right from their freezer.” He emphasized the commitment to both quality and taste, which has become synonymous with the Applegate brand.

Nutrition and Convenience

A notable aspect of these new products is their nutritional profile. Compared to the existing APPLEGATE NATURALS® Gluten Free Chicken Breast Tenders, the Lightly Breaded options boast two grams fewer carbohydrates and two additional grams of protein per serving. This makes them a smart choice for health-conscious families seeking convenient meal solutions.

Packaging is also designed with consumer convenience in mind; the chicken comes in resealable 'family size' bags, simplifying meal prep and storage. These products can be ready in minutes, maintaining Applegate’s standard for quick and easy meal options.

Market Position and Future Plans

The frozen breaded chicken category has seen a notable trend in repeat purchases, with Applegate achieving a rate that is 1.9 times higher than the category average. This indicates strong brand loyalty and satisfaction among consumers. With the introduction of the new Lightly Breaded line, Applegate aims to capitalize on this trend, expanding its offerings to include a total of 14 options on the shelf, addressing diverse customer needs ranging from natural and organic lines to gluten-free alternatives.

Starting in May 2025, customers will be able to find the APPLEGATE NATURALS® Lightly Breaded Chicken Tenders and Popcorn Chicken in select retailers such as Whole Foods, Stop & Shop, and Demoulas, with prices ranging from $12.99 to $14.99.

About Applegate Farms

Founded in 1987, Applegate Farms, LLC is renowned for producing high-quality natural and organic meats. The company values transparency in sourcing, ensuring their products are free from GMOs, antibiotics, and artificial preservatives. They work closely with farms to uphold the Applegate Humanely Raised standards, promoting ethical treatment of animals.

This latest initiative reflects Applegate’s ongoing mission to lead the change in how meat is processed and consumed, continually striving to offer consumers healthier choices that don’t sacrifice flavor. For more information on Applegate's latest products, visit their website and join the conversation on social media platforms like Instagram and Facebook.