Sweden's GASTON LUGA to Hold Exclusive Retailer Showcase in Harajuku

GASTON LUGA's Upcoming Retailer Showcase in Harajuku

From November 11 to 13, 2025, GASTON LUGA, a Swedish brand renowned for its sustainable bags, will hold a premier showcasing event for retailers at the Design Festa Gallery in Harajuku, Tokyo. This exclusive event promises a unique opportunity for retailers to explore GASTON LUGA's latest collections, including their classic lines and new offerings intended for the 2026 season.

About GASTON LUGA

Founded in 2016 in Stockholm, GASTON LUGA merges Scandinavian aesthetics with modern functionality. Their commitment to sustainability is reflected in their use of PETA-certified vegan materials, making their bags not only stylish but also environmentally friendly. The brand's bags are designed for urban living, combining elegance with practicality, making them suitable for various occasions—whether it’s commuting, schooling, traveling, outdoor activities, or special events.

Designed with the concept of being interchangeable like sneakers, these bags provide comfort and versatility. Users appreciate their well-crafted designs and the attention to quality, allowing GASTON LUGA to attract a diverse clientele both domestically and internationally.

Showcase Details

The forthcoming exhibition will include a plethora of GASTON LUGA’s offerings, showcasing their commitment to merging style and utility. Retailers will have the chance to see not just the brand's established lines but also new collections that will be launched globally in the near future.

Event Details:

- Date: November 11 to 13, 2025
- Hours: 10:00 AM to 6:00 PM daily (until 5:00 PM on the final day)
- Venue: Design Festa Gallery, Harajuku, EAST Room 202, 3 Chome-20-2 Jingumae, Shibuya City, Tokyo 150-0001, Japan
- Access: Approximately 9 minutes on foot from JR Harajuku Station or Tokyo Metro Meiji Jingu Mae Station

For inquiries regarding attendance or trades: [email protected]
For press and media inquiries: [email protected]

Retailers and members of the media are encouraged to visit without prior notice during the event. However, this showroom is strictly for retailers and industry-related attendees, with no sales to the general public.

About Modernity Inc.

The event is presented by Modernity Inc., a company that embraces the philosophy of "DESIGN MEETS TECHNOLOGY." They curate innovative products from around the world that blend advanced design and functionality, contributing to a high-quality lifestyle. More information can be found on their official website here and through their media site here.

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This showcase represents a significant opportunity to engage with a cutting-edge brand that prioritizes sustainability while delivering fashionable solutions for modern life. Don't miss out on exploring the GASTON LUGA experience in November!