Ribbonwire Ranch Expands Its Presence Nationwide With Organic Beef Snacks

Ribbonwire Ranch Expands Its National Footprint

Ribbonwire Ranch, a family-owned business based in Texas, has experienced impressive growth in its distribution network, now reaching over 5,900 retailers across the United States. This expansion follows the successful launch of their 100% USDA Certified Organic Beef Stick, which debuted to strong demand in June 2026. With an aim to emphasize their commitment to quality and transparency, the ranch has partnered with several well-known grocery chains, including Albertsons, Kroger, Super 1 Foods, Bashas', Gelson's, and Erewhon, among others.

Founded in 2008, Ribbonwire Ranch operates within the historical region of the Texas Panhandle, an area known for its rich ranching heritage that dates back to 1885. The ranch has always adhered to high standards of organic farming. Their cattle are born and raised in an organic environment, fed only organic feed that is grown on the ranch itself. The attention to detail and commitment to sustainable practices have positioned Ribbonwire Ranch as a leader in the organic beef snack market. Each beef stick is crafted from carefully raised cattle, ensuring that every bite reflects their dedication to quality.

Chad Schoonover, co-founder and head of ranch operations, expressed excitement about the brand's growth. “The response since June has exceeded our expectations. Everyone is paying attention to where their beef comes from now, and for Ribbonwire, that answer is clear. Our cattle are raised right here in Texas, we grow our own organic feed, and we manage the entire process from pasture to package,” he shared.

To complement its retail growth, Ribbonwire has launched a new, user-friendly website designed to enhance customer experience. The revamped site not only makes it easier for shoppers to purchase products online but also showcases the ranch's impressive 140-year history. This focus on transparency and consumer education resonates with a growing public concern regarding beef imports and sourcing practices.

In a bid to further assure consumers of their product’s integrity, Ribbonwire will implement the USDA's strengthened