#United States #Denver #AI Marketing #AdCellerant #Vendasta

Partnership Overview

AdCellerant and Vendasta, two renowned names in the digital marketing realm, recently announced an expansion of their collaborative efforts aimed at enhancing marketing capabilities for small and medium-sized businesses (SMBs). The partnership, which serves over 250,000 SMBs, focuses on integrating advanced AI-driven business solutions and marketing tools to empower local enterprises. This strategic move is set to reshape how SMBs approach digital marketing and customer engagement.

The New Offering

The expanded partnership combines AdCellerant’s top-tier digital advertising solutions with Vendasta’s innovative AI customer engagement tools. By merging AdCellerant's award-winning platform, Ui.Marketing, with Vendasta’s AI-powered customer acquisition services, the two companies are creating a comprehensive, integrated solution that provides a seamless experience from lead generation to customer retention.

Key Features

• - AdCellerant's Capabilities: The platform offers an array of digital marketing services, including programmatic display advertising, connected and streaming TV, digital out-of-home (DOOH) advertising, and local SEO.
• - Vendasta’s AI Tools: These innovative tools include an AI receptionist, business apps, and custom AI solutions that help users manage and convert leads effectively.

This merger allows Vendasta partners to harness AdCellerant’s advertising capabilities while giving AdCellerant partners access to Vendasta’s AI features. This collaboration facilitates local businesses to not only attract customers but also efficiently convert leads using advanced technologies.

Strategic Significance

George Leith, President of International Partnerships at AdCellerant, expressed enthusiasm about the aligning goals of both companies:

“Bringing AdCellerant’s solutions to Vendasta partners and allowing AdCellerant partners to sell Vendasta's features is a game-changer. This partnership enhances our clients' ability to connect and engage with potential customers, turning leads generated from advertising into loyal clientele.”

The integration is also seen as a natural evolution in the relationship between the two firms, which have collaborated successfully for several years. This development is poised to reinforce their joint commitment to empowering SMBs with the best tools available.

Empowering SMBs

Jaqueline Wandzura, Interim CRO at Vendasta, emphasizes that:

“This expanded partnership with AdCellerant opens new doors for our partners, enabling SMBs to manage the entire customer journey—from the first point of interaction to long-lasting loyalty.”

The companies aim to create a holistic customer management system that fosters seamless interactions at each stage of the customer lifecycle. This strategy will bolster the role of SMBs in the market by making advanced marketing tools accessible and manageable.

About Vendasta

Vendasta stands at the forefront of AI software solutions for customer acquisition and engagement. Its platform consolidates various marketing and operational workflows, effectively eliminating inefficiencies that come with fragmented systems. Leveraging proprietary data alongside intelligent automation, Vendasta enhances the journey of the SMB—from attracting attention to building a long-term relationship with customers. Headquartered in Saskatoon, Canada, Vendasta serves a global network comprising agencies and other partners.

About AdCellerant

In contrast, AdCellerant is dedicated to providing digital marketing technology that drives results. Situated as a pivotal resource for businesses of all sizes, their technology and expertise cater to diverse marketing needs, ensuring effective campaign performance and customer satisfaction. Utilizing their proprietary tool, Ui.Marketing, AdCellerant connects businesses with targeted customer bases efficiently.

Conclusion

With this expanded partnership, AdCellerant and Vendasta are set to redefine the digital marketing landscape. They empower SMBs to harness sophisticated AI-driven tools that allow for increased efficiency and better customer engagement, marking a significant milestone in their ongoing mission to support business growth. As both companies close ranks, they promise to lead SMBs into an era where technology-enhanced marketing is not just a luxury, but an essential part of successful business strategy.