Hugel Partners with OLIVE YOUNG to Launch WELLAGE at Sephora US, Expanding Global Skincare

Hugel Expands WELLAGE Skincare Line in North America

Hugel Inc., a prominent name in the global medical aesthetics industry, is taking significant strides in enhancing its presence in the North American skincare market. As of August 20, 2026, Hugel will showcase its popular skincare line, WELLAGE, at Sephora stores across the United States. This strategic move is made possible through Hugel's partnership with OLIVE YOUNG, a leading beauty and lifestyle retailer in Korea. This collaboration marks a pivotal expansion for WELLAGE, a brand known for its effective clinical cosmetics, as it aims to reach a broader audience in North America.

Launch Details

As part of the launch, the WELLAGE Real Hyaluronic line, which includes five flagship products such as an ampoule, toner, cream, and a mask, will be available at OLIVE YOUNG's K-Beauty Edit displays within Sephora locations. This rollout not only highlights Hugel’s commitment to delivering high-quality skincare products but also taps into the rising demand for Korean beauty products among consumers in the United States.

In addition to in-store availability, WELLAGE will engage local customers through immersive pop-up events, also supported by OLIVE YOUNG. These events are scheduled to take place in prominent U.S. cities including New York, Texas, and Florida, where the brand will provide attendees with complimentary 10ml miniatures of its award-winning Real Hyaluronic Blue 100 Ampoule. This product won recognition in the Essence/Serum category at the 2025 Olive Young Awards, showcasing its popularity and effectiveness.

Market Vision

Carrie Strom, President and Global CEO of Hugel, expressed her enthusiasm regarding this product launch, remarking on the significance of collaborating with a renowned retailer like Sephora. “We are excited to officially introduce WELLAGE through Sephora, a premium beauty retailer that leads global beauty trends,” said Strom. She emphasizes the importance of leveraging Hugel's strong market presence in Korea, particularly in the hydration ampoule sector, to enhance awareness of K-beauty globally. This initiative aligns with Hugel’s strategy to solidify its brand competitiveness on an international stage.

The North American market has witnessed an increased interest in Korean beauty standards and products, with WELLAGE expanding its footprint by launching new products in OLIVE YOUNG's U.S. stores, which opened in Pasadena and Century City earlier this year. Moreover, WELLAGE is also accessible to consumers through various retail channels, including popular online platforms like Amazon and Costco in the U.S., along with Costco outlets in Canada. This diversified approach to market access aims to cater to a wide consumer base and simplify the purchasing process for fans of K-beauty.

About Hugel

Founded in 2001, Hugel has established itself as a leader in the field of medical aesthetics, focusing on innovative skincare solutions including injectables for skin rejuvenation, botulinum toxin, hyaluronic acid dermal fillers, and skinboosters. Hugel is esteemed for its commitment to safety, quality, and industry advancement, supported by extensive medical affairs and training programs.
With a significant market presence across approximately 70 countries and operational subsidiaries in regions including the U.S., Canada, Australia, and several Asian nations, Hugel is poised for continued growth within the beauty and skincare market.

As Hugel launches WELLAGE in Sephora stores, it reiterates its goal of enhancing overall consumer accessibility to high-quality skincare solutions, driven by the principles of innovation and excellence in product delivery. The future of K-beauty appears bright as this partnership unfolds, promising exciting developments for skincare enthusiasts.

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