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Kia's 'Transcend Journey' at Milan Design Week 2025

Kia Corporation made a striking impact at Milan Design Week 2025 with its innovative installation titled 'Transcend Journey'. This unique exhibition highlighted the brand’s transformational approach to mobility through its Platform Beyond Vehicle (PBV) and electric vehicle models, specifically the Kia PV5, PV5 WKNDR, and Concept EV2.

Exploring the Theme: 'Transcend Journey'

The exhibition aimed to showcase how Kia is redefining the boundaries between urban and outdoor lifestyles. Visitors were invited to explore the flexibility of the PBVs, illustrating how these vehicles can seamlessly bridge different environments. The installation featured a captivating sculpture inspired by Kia's design philosophy known as 'Opposites United', encapsulating the harmonious balance of contrasting ideas.

Key Vehicles on Display

The 'Transcend Journey' installation featured:

• - Kia PV5 Passenger: Designed for versatile use in city and outdoor settings.
• - Kia Concept EV2: Aimed at reintegrating natural elements into urban landscapes.
• - Kia PV5 WKNDR: Enhancing the outdoor experience for users.

The exhibition was cleverly divided into two main themes, representing the connection between urban life and nature.

Immersive Environments

One section, dedicated to the Concept EV2, created a serene picnic environment in an urban park framework. The decor featured calming blue tones that aligned beautifully with the vehicle's aesthetics, encouraging visitors to immerse themselves in a relaxing atmosphere.

On the other side, the PV5 Zone featured a camping retreat, complete with plants and outdoor gear, presenting a cozy setting that highlighted the adventurous spirit of the PV5 WKNDR. This area also boasted a pop-up coffee booth operated by Potler, which served as a reminder of how these vehicles can enhance outdoor experiences.

Collaborations with Lifestyle Brands

The exhibition was marked by partnerships with lifestyle brands, such as Helinox, known for its lightweight outdoor equipment. Their collaboration resulted in a stunning display that not only showcased the vehicles but also transformed the space into an interactive artistic experience. The pavilion-style artwork, made from materials used in Helinox products, exemplified the adaptability of the Kia PV5 to various lifestyles and environments.

The installation showcased the vehicles surrounded by Helinox's camping chairs and tarps, accentuating the PV5 WKNDR's role as the perfect companion for outdoor adventures. Visitors had the chance to interact with Potler’s coffee booth, featuring a s'more kit that reflected the unique aspect of offline engagement.

Key Features of Kia Models

The Kia PV5 is the first production model resulting from Kia's PBV strategy, designed to provide unmatched flexibility and mobility through its innovative modular structure. Key features include:

• - A range of up to 400 km.
• - 30-minute fast-charging capability.
• - Built on Kia's Electric-Global Modular Platform.

The versatile configurations of the PV5 offer varied seating arrangements, practical for both personal and business use.

Meanwhile, the Kia PV5 WKNDR is a self-sufficient outdoor vehicle equipped with solar panels and unique features that prioritize sustainability, including materials made from recycled products. This vehicle's modularity allows for optimal use of space, making it perfect for outdoor enthusiasts.

Finally, the Kia Concept EV2 promises to transform urban travel experiences with its user-centric design and sustainable practices. With flexible interior arrangements and innovative features, this electric SUV embodies Kia's vision of integrating modern life with sustainable mobility.

Conclusion

Kia's 'Transcend Journey' exhibition at Milan Design Week 2025 not only highlighted its innovative vehicles but also encouraged visitors to rethink how mobility can enrich various aspects of daily life. This installation wasn't just an exhibition; it was a glimpse into the future of transportation, making it clear that Kia is at the forefront of sustainable mobility solutions.

To stay updated on Kia’s endeavors, be sure to visit the Kia Global Media Center.