WhiteWater Express Car Wash Expands into South Carolina with Acquisition of Time to Shine

WhiteWater Express Car Wash Expands Operations in South Carolina

In a significant move, WhiteWater Express Car Wash has successfully acquired Time to Shine Car Wash, a prominent operator within South Carolina. This acquisition includes ten operational sites and two locations currently in development, serving as a strategic opportunity for WhiteWater to enhance its presence in the region. With eight locations situated in Charleston and four in Columbia, WhiteWater is set to expand its footprint to a total of 141 locations across seven states as well as 12 metropolitan areas.

This acquisition is not just a mere transactional step; it symbolizes the synergy between the two companies. According to Mike Roper, the Owner of Time to Shine Car Wash, "During this process, it was evident that WhiteWater's culture aligned with Time to Shine's, including their commitment to operational excellence and follow-through. We look forward to continuing the partnership with WhiteWater as we support their growth across the state of South Carolina."

The next steps involve welcoming the Time to Shine team into the WhiteWater family. The transition of branding will commence early in 2026, with each car wash location being rebranded to reflect the WhiteWater Express identity. To mark this significant transition, WhiteWater plans to host celebratory community events and special offers that will enrich customer engagement in both Charleston and Columbia.

Customers can expect an array of services that characterize the WhiteWater Express brand, which includes unlimited wash memberships, enhanced amenities, and a meticulous manual prep before each wash. These additions aim to elevate the overall customer experience while promoting community participation.

Clayton Clark, President and COO of WhiteWater Express, expressed his enthusiasm about the acquisition, stating, "We couldn't be more excited to welcome the Time to Shine team to our family as we expand into South Carolina. We look forward to working with this talented group as we continue building locations and growing the WhiteWater brand in the market. The Time to Shine team has built an outstanding reputation through their hard work, dedication, and commitment to their customers and communities. We are proud to have them join the WhiteWater family."

With WhiteWater’s headquarters located in Houston, Texas, the company continues its ambitious growth strategy not only through acquisitions but also via greenfield development, aiming to surpass 160 locations by the end of 2026. This trajectory demonstrates a robust commitment to establishing a comprehensive service network across the nation, focusing on delivering high-quality car wash services tailored to customer needs.

In future developments, the strategic vision of WhiteWater Express points toward a commitment to operational excellence and customer satisfaction as they establish their presence in new markets. As they embark on this journey in South Carolina, it will be vital to maintain quality at every level and adapt to the unique characteristics of the local market. The acquisition of Time to Shine is a testament to their ability to successfully navigate these changes while fostering a culture of community service and operational innovation.

For those interested in learning more about WhiteWater Express, you can tune in to updates shared by the company or visit their website for more detailed insights about their expanding services and any upcoming events as they transition into this new venture in South Carolina.