Caregiver Support
2026-07-30 22:35:36

Supporting Women in Caregiving with Cleaning Assistance Starting August 2026

Introduction



In an effort to assist female caregivers facing increasing challenges in their personal lives, the cleaning service Okatashi! is introducing a new initiative specifically designed for them. Starting August 1, 2026, Okatashi!, operated by Urutarou Co., Ltd., based in Saitama, will launch the "Support Plan for Women Working in Caregiving," designed to ease some of the burdens these essential workers face.

Background



Many women working in the caregiving field often find themselves overwhelmed by their commitments, both professionally and personally. According to surveys conducted by the Care Work Stability Center, there’s a noticeable shortage of staff in caregiving organizations, primarily due to overwhelming workloads and insufficient time to manage personal responsibilities. The average wages for caregivers are relatively low compared to other industries, creating an additional layer of stress as they strive to balance work and home life.

Listening to Stories from Caregivers



Through our experience of carrying out over 300 cleaning tasks annually, we've identified a significant number of clientele who are female caregivers—about 20% of our customer base. Sadly, many struggle with severe clutter in their homes, with their personal environments often reflecting the chaos of their work lives. Common concerns mentioned by these caregivers include:
  • - Returning home without energy to tend to their own living areas.
  • - Feeling exhausted after night shifts, leading to an inability to engage in household chores.
  • - Inconsistent schedules that prevent them from finding time to clean and organize their environments.

These women dedicate their lives to improving the lives of others, yet their own needs often go unmet.

Why Focus on Women



At Urutarou, we have structured our services to enable women to feel safe and secure when requesting our assistance. Our approach addresses concerns such as confidentiality and comfort, ensuring that our clients feel respected and at ease while we work in their homes. The caregiving field has a high female workforce, as documented by the Ministry of Health, Labor and Welfare in Japan. Given our commitment to supporting women, this initiative specifically targets females in caregiving roles.

Overview of the Support Plan



  • - Name: Support Plan for Women Working in Caregiving
  • - Duration: August 1, 2026 - August 31, 2026
  • - Eligibility: Women fulfilling both conditions below:
1. Engaged in caregiving jobs (including staff in care facilities, home care workers, care managers, and nursing assistants, regardless of employment type).
2. Living in single-person households or single-parent households.
  • - Offer: A 20% discount off the total estimate (up to 50,000 yen).
  • - Payment Options: Can be combined with installment plans (up to 60 installments).
  • - Limited Availability: First 20 applicants only.
  • - Service Area: Tokyo, Kanagawa, Saitama, Chiba, Ibaraki, Tochigi, Gunma.
  • - Required Documents: Verification of employment (such as an employee ID, care worker registration), plus one document confirming household status.
  • - Application Channels: Via a dedicated webpage, phone, or Line.
  • - Flexible Scheduling: Appointments will be adjusted according to the caregivers’ shifts, ensuring minimal disruption.
  • - Note: Installment plans may involve a standard review and additional fees.

Comments from the CEO



“Caregiving can often feel like a journey in reverse. While raising children brings growth and new skills, caregiving can slowly involve watching abilities decline. The emotional weight carried by caregivers is immense, yet their financial compensation rarely matches this heavy load. Although we may not change the system, we can at least help these individuals reclaim some time in their hectic lives by providing a solution for their cleaning needs. The targeted support for women is designed to maximize the impact of our existing framework and show respect to all caregivers, regardless of gender.”

About Okatashi!



Okatashi! specializes in cleaning messy houses and provides services that prioritize comfort and confidentiality for clients, achieving over 300 tasks annually across the Kanto region. The company offers payment plans to ensure that cleaning services remain accessible without financial burden.

Website: Okatashi

Company Overview



  • - Name: Urutarou Co., Ltd.
  • - CEO: Kenta Nakashima
  • - Location: 1-10-25 Hayase, Toda City, Saitama, 335-0036, Japan
  • - Established: December 2017
  • - Services: Cleaning services for messy houses, a female staff service, and heirloom sorting.
  • - Website: Urutarou

Media Inquiries


For media representatives interested in this initiative, please contact:
Kenta Nakashima, CEO of Urutarou Co., Ltd.
Phone: 0120-574-354 (Available 24/7)
Email: [email protected]



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Topics Consumer Products & Retail)

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