Valicy Gaming Emerges as a New Brand in Land-Based Gaming Arena

Valicy Gaming: A New Era in Land-Based Gaming

Valicy Gaming has officially emerged as a fresh player in the land-based gaming industry, marking a significant evolution from its predecessor, Grover Gaming. The brand's unveiling took place in Greenville, North Carolina, where the founder took the opportunity to celebrate this new venture with a launch party that reflects both ambition and a commitment to innovation.

A Personal Touch

The name 'Valicy' has a unique origin, as it stems from the names of the founder's daughters, symbolizing a personal touch in a business landscape that often feels impersonal. This gesture underlines the values that Valicy intends to carry forward as it steps into its new role. With a core commitment to family and integrity, the brand seeks to cultivate lasting relationships with its customers and partners.

Transition from Grover Gaming

Recognizing the growing demands of the gaming sector, Valicy is transitioning from Grover Gaming’s previous operations. The latter was recently sold to Light & Wonder for an impressive $1.05 billion, an indication not just of the company’s market value but also of the potential that exists within the gaming industry at large. By retaining a majority of the employees from Grover Gaming, Valicy preserves the talent and expertise that have breathed life into the brand thus far.

Focused on Growth and Innovation

Moving forward, Valicy Gaming aims to become a prominent manufacturer in land-based gaming throughout North America. Under the skilled guidance of its experienced executive leadership—who remain unchanged after the brand transition—the company will intensify its focus on game development and hardware design. This strategic pivot is intended to enhance product offerings, ensuring that Valicy remains competitive in a rapidly evolving industry.

Commitment to Customer Service

Despite significant changes, one thing remains constant: Valicy’s dedication to superior customer service. The company has adopted a framework referred to as the CARE triangle, emphasizing the importance of its people, the company itself, and the quality of work produced. This commitment is not only rooted in Valicy’s culture but is also a critical component of the company’s mission as it progresses.

Public Debut at G2E

Valicy will officially debut to a broader audience at the upcoming Global Gaming Expo (G2E) in Las Vegas, scheduled from October 6 to 9. The event, being held at the Venetian Expo—Booth #1623—will host an array of casino partners and operators, providing Valicy with a platform to showcase its new identity and innovative gaming offerings. This appearance marks a crucial milestone as the company aims to establish itself firmly within the industry.

Looking Ahead

As Garrett Blackwelder, Founder and CEO of Valicy Gaming, aptly stated, “This is an exciting time for our teams.” His enthusiasm reflects the potential opportunities that lie ahead. While Valicy retains the foundational strengths built by Grover, it also embraces innovation and a rigorous approach to excellence. The company aspires to not only expand but to elevate standards across the gaming landscape.

For ongoing updates and insights into Valicy’s journey, visit www.valicy.com, see their exhibits at G2E 2025, and connect with them on various social media platforms. As Valicy Gaming continues this path of transformation, it embodies the hopes and aspirations of a dynamic industry, setting a new standard in land-based gaming experiences.