#Japan #Tokyo #Picard #CREMIA #La Petite Réserve

A Fresh Start for Picard Azabu-Juban Store

The beloved French frozen food specialist, Picard, is set to relaunch its Azabu-Juban store on June 1, 2026, promising a delightful shopping experience. This renovation incorporates feedback from customers, aiming to enhance both accessibility and overall enjoyment for visitors.

Enhanced Shopping Experience

One of the key improvements includes a rethought store layout designed to facilitate easier navigation. With new entrances, customers will find it simpler to explore the aisles filled with popular and featured products. The redesign aims to transform the store into a welcoming space for shoppers to leisurely browse and discover their favorite frozen delicacies.

Introducing La Petite Réserve

A highlight of the renovation is the introduction of a new section called "La Petite Réserve" which translates to "The Little Reserve" in English. This area embodies the essence of French culinary culture, showcasing a variety of items that customers can gradually stock up on, enhancing their dining experiences at home. By combining Picard's offerings with European treats such as pastries, cookies, condiments, and wines, La Petite Réserve will offer shoppers an opportunity to explore new culinary delights. This concept aims to make everyday meals more enjoyable and inspires customers to try new combinations at their tables.

Launch of Premium Soft Serve CREMIA

Additionally, the store will debut a premium soft serve ice cream, "CREMIA," made from high-quality Hokkaido cream. Known for its rich and smooth flavor profile, this treat will also feature a unique lang de chat cone, providing a light texture for an enhanced dessert experience. Priced at ¥550 (including tax), CREMIA offers a luxurious addition to the store's lineup of offerings.

Grand Reopening Campaign

In celebration of the reopening, Picard Azabu-Juban will run a limited-time promotional campaign from June 1 to June 7, 2026. The first 200 customers who purchase items worth ¥5,000 or more (inclusive of tax) will receive an exclusive Picard original butter knife as a gift. Supplies are limited, so early arrival is encouraged to secure this special offer.

About Picard

Founded in France in 1906, Picard began as an ice manufacturing company, eventually evolving into a well-known frozen food brand. The company's foundational philosophy revolves around quality and convenience, striving to elevate everyday dining experiences with effortless meals that are both delicious and practical.

Picard is committed to using natural ingredients, steering clear of artificial sweeteners, flavor enhancers, and genetically modified organisms (GMOs). Their product offerings range from quick-prep items that can simply be thawed to gourmet meals that require cooking, ensuring options for every occasion.

In addition to promoting convenience in the kitchen, Picard actively contributes to reducing food waste through their frozen food models, which allow customers to use only what is needed. With a focus on sustainability, they source certified seafood and emphasize environmentally friendly practices across their product lines.

As Picard continues to adapt to modern consumer needs, its commitment remains steadfast in delivering not just food but a slice of French culture and culinary excellence to homes everywhere.

Store Details

• - Store Name: Picard Azabu-Juban
• - Location: 2-9-2 Azabu-Juban, Minato-ku, Tokyo
• - Phone Number: 080-9183-9239
• - Hours: 10:00 AM - 10:00 PM (from June 1, 2026, hours will be revised to 10:00 AM - 9:00 PM)

For more information and product details, visit the Picard website or stop by the store to experience the revitalized atmosphere firsthand. Celebrate the joys of frozen foods with Picard’s delightful offerings!