Discover Serenity: A New Fragrance Collection from Durance
Durance, a renowned brand originating from the scenic region of Provence, France, has introduced a new fragrance collection named 'Serenity' on February 9, 2026. Tailored for those seeking a peaceful night, this line promises to transform your evening relaxation routines into moments of extraordinary comfort and tranquility.
The Essence of Serenity
The collection focuses on providing true relaxation, embracing you with scents that gently accompany your winding down after a long day. Each fragrance is crafted to transform still moments into a healing retreat.
Three Pillars of Quality Sleep
Durance has meticulously developed their fragrances based on three core principles to enhance sleep quality:
1.
Neurological Applications: Utilizing insights from neuroscience, Durance has thoughtfully formulated scents that influence our brain and nervous system, optimizing sleep quality.
2.
Patented Relaxation Fragrance Technology: After extensive research, Durance has pioneered a unique blend of relaxing scents specifically designed for enhancing a calming atmosphere during your nighttime rituals, securing a patent in France for their innovative blending techniques.
3.
Two Essential Oils for Enhanced Relaxation: The collection features an exquisite blend of Petitgrain and Lavandin essential oils, both known for their soothing properties that contribute to reduced stress and a peaceful ambiance.
Citrus and Honey: A Path to Natural Sleep
The 'Lime & Honey' fragrance in this collection is a symphony of scents where the gentle freshness of lavender and verbena melts away daily tensions, while hints of rose instill a sense of interior calmness. Progressing into soft floral notes of lime flower and orange blossom, these fragrances quietly organize your thoughts and assist in transitioning into a restful slumber. Ultimately, the warmth of golden honey, tonka bean, and musk envelops you, inviting you into a deep, restorative sleep with the philosophy that 'you don’t have to struggle to sleep.'
Key Products in the Serenity Collection
- - Relaxing Diffuser: Infused with Petitgrain essential oil, the reed diffuser fills the air with calming scents, creating a serene space for relaxation. With notes of orange blossom and linden, this product lasts approximately one month and is priced at ¥6,820.
- - Relaxing Mist: A pillow mist that transforms the space around you into a comforting atmosphere with just a few sprays. Designed for deep breaths and serene moments, the mist is available for ¥4,950.
- - Relaxing Candle: Made from 100% natural wax, this candle incorporates Petitgrain and Lavandin essential oils to heighten relaxation. With a burn time of about 40 hours, it is available for ¥5,940.
Additional items in the Serenity collection include a diffuser refill, reed sticks, and a relaxing blend oil, all aimed at assisting your journey toward relaxation.
About Durance
Durance began in 1986 when farmers in the Drôme Provençale area of southeastern France started crafting essential oils from cultivated lavender. The brand emphasizes using organic materials sourced from local fields, preserving the essence of Provence through their creations. Durance’s fragrances are expertly blended in Grasse, globally recognized as the perfume capital, ensuring premium quality scents in every product.
The small village of Grignan, surrounded by breathtaking landscapes, is Durance's home and inspiration. Famed for its historical treasures, the village is marked by the Grignan Castle, a symbol of the brand. During the lavender blooming season from June to July, the surrounding fields breathe life into the village, embodying the harmonious relationship between nature and Durance's legacy.
Retail Availability
Durance products can be found at lifestyle and select shops across the country, as well as on their official online store,
E.F International. Follow them on Instagram at
@durance.jp
About E.F International
Founded in October 1989, E.F International imports and sells high-quality fragrance and lifestyle brands from Europe and beyond, favoring quality materials and an exquisite customer experience. The company's dedication to excellence in fragrance is reflected in their wide array of products available on their official online store
E.F International. Follow them on Instagram at
@e.f.international.
Company Information
- - Company Name: E.F International, Inc.
- - Location: Shibuya, Tokyo, Japan
- - Establishment: October 1989
- - CEO: Kazuma Miyagawa
- - Business Segment: Importing and selling fragrance and lifestyle brands.