#USA #Santa Barbara #AI Agents #Invoca #JB Brown

Invoca Welcomes JB Brown as Chief Technology Officer

In a strategic move to bolster its leadership in the rapidly expanding AI sector, Invoca announced the appointment of JB Brown as its new Chief Technology Officer (CTO). With a wealth of experience in engineering and AI-driven solutions, Brown is set to take the reins at a pivotal juncture for the company following its recent launch of Nico, an innovative AI revenue conversion agent designed to optimize buyer journeys.

A Leader in AI Engineering

Brown's extensive career spans two decades, with a notable tenure at Smartsheet, where he played a crucial role in the organization's transition towards AI-native development practices. His background includes substantial achievements in scaling AI capabilities, thus making him a fitting leader for Invoca as it seeks to enhance its offerings in AI-powered revenue execution.

At Invoca, Brown is tasked with overseeing the engineering strategy and the architectural foundation that will support the Invoca platform's expansion. This advancement aims to enrich the experiences of marketing, engagement, and contact center teams, ultimately transforming buyer interactions into tangible revenue.

Vision for AI at Invoca

CEO Gregg Johnson expressed confidence in Brown's unique ability to drive change within engineering teams, emphasizing that his collaborative approach has the potential to significantly evolve Invoca’s development practices. “Teams that build with AI every day build better AI for customers,” Johnson stated, highlighting Brown's proficiency in embedding AI into the software development lifecycle.

Within his role at Smartsheet, Brown innovated an agentic software development framework, effectively integrating AI agents into various stages of development, including architecture, implementation, testing, and operations. His contributions also extend to the open-source community, where he is recognized as a leading contributor to the Roo Code project, an initiative aimed at enhancing AI coding processes and frameworks.

The Future of AI and Revenue Generation

In comments regarding his new position, Brown acknowledged Invoca's exceptional combination of reliable first-party data and genuine AI expertise as a significant attraction for him. He noted, “The draw for me was an engineering culture where agentic development is already the way the work gets done rather than a pilot running on the side,” signifying his enthusiasm for the established infrastructure at Invoca that supports rapid technological advancements.

Brown's joining comes on the heels of Invoca's recent launch of Nico, an AI agent tailored to navigate the complex buyer journey efficiently, and the publication of the company's 2026 Lead Conversion Benchmarks Report. This report, analyzing over 70 million voice and SMS conversations, reveals that leads generated via ChatGPT exhibit the highest conversion rates across all channels. Such insights further underline the imperative for advanced AI capabilities in driving sales and engagement.

Career Opportunities at Invoca

As Invoca moves forward with ambitious plans for technology enhancements, the company is actively seeking new engineering talent. Interested candidates can explore open positions on Invoca's careers page.

About Invoca

Invoca is recognized as a leader in AI-powered revenue execution, offering a platform that seamlessly integrates marketing, commerce, and contact center operations. The capabilities of Invoca’s platform are designed to facilitate smooth buyer journeys and convert every interaction into measurable growth. The platform's strength lies in its alliances with leading technology partners which enhance the effectiveness of marketing investments and improve digital interaction outcomes.

Top brands such as Mayo Clinic, Mutual of Omaha, and Verizon leverage Invoca's services to foster profitable growth. The company has raised $184 million from distinguished investors, including Upfront Ventures, Accel, and Salesforce Ventures, further solidifying its position in the industry.