Innovative Initiative to Measure CO₂ Reduction by Used Trucks Launched by Kuriyama Automotive

Kuriyama Automotive's Groundbreaking Effort

In a pioneering move for the used truck sales industry, Kuriyama Automotive Co., Ltd., based in Edogawa, Tokyo, has announced an initiative to measure and disclose the CO₂ reduction contributions of each used truck sold. This major step will officially start on May 27, 2025, marking a first-of-its-kind attempt to bring transparency and accountability to emissions reduction in the sector.

Company Background

Kuriyama Automotive, which operates in Tokyo, Chiba, and Kanagawa, has committed itself to providing environmentally friendly vehicles, emphasizing the importance of sustainability through recycling practices. Under the leadership of President Tomohiro Kuriyama, the company aims to lead by example in promoting a more sustainable society.

The Motivation Behind the Initiative

Since 2023, Kuriyama Automotive has actively pursued the Sustainable Development Goals (SDGs) as a core part of its corporate strategy. The growing awareness of corporate responsibility towards the planet has urged the company to seek specific, quantifiable contributions toward achieving carbon neutrality.

By focusing on the selection of used trucks, which inherently avoids the carbon emissions associated with the manufacturing of new vehicles, Kuriyama aims to raise public awareness about the environmental benefits associated with used truck in a unique manner. Thus, the company decided to implement a system that calculates and publicly shares CO₂ reduction contributions on a per-vehicle basis.

Calculating CO₂ Reduction Contributions

To ensure accuracy in its calculations, Kuriyama Automotive aligned its methodology with the GHG Protocol Scope 3 standards that govern supply chain emissions. Additionally, the guidelines developed by the Japanese Ministry of the Environment and Ministry of Economy, Trade and Industry served as foundational references. The key aspect of this approach is determining the difference in CO₂ emissions between the price of a new truck and the used trucks available for sale, using their own unused trucks as a baseline for comparison.

Value for Customers

With this new system, customers can now see the CO₂ reduction contributions for each truck before they make a purchase. This holds significant benefits:

- For Corporate Clients: They can disclose CO₂ contributions for their purchased products and services, enhancing their environmental accountability.
- For Individual Customers: This initiative offers a chance to naturally raise awareness of their environmental impact and encourage eco-friendly choices.

Kuriyama Automotive transforms the traditional perspective of 'choosing a truck' into making 'environmentally conscious decisions'. By implementing this innovative approach, they are establishing a crucial turning point in the industry.

Future Vision

This initiative is not just a corporate gesture but a strategic first step toward promoting carbon neutrality across the industry. Kuriyama Automotive plans to amplify awareness both internally and externally and aims to collaborate with other companies in their sector to share information, ultimately pushing towards establishing industry standards for CO₂ disclosure.