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Classic Vacations® Sets Its Vision for 2026

Classic Vacations® is poised for a significant global expansion by 2026, as shared by CEO Melissa Krueger in a recent press conference. Known for their exceptional luxury travel resources, Classic is committed to empowering a growing network of travel advisors and supplier partners through innovative solutions and personalized support. This visionary plan is designed to position Classic Vacations as a worldwide leader in the luxury travel segment.

Embracing an Advisor-First Approach

At the heart of Classic Vacations' strategy is its unwavering focus on the advisor-first model. This foundational approach seeks to equip travel advisors with the tools necessary for success, such as world-class service, meticulously curated travel experiences, and a wealth of destination knowledge rooted in genuine personal relationships. The emphasis is on sustainable and responsible growth that benefits both advisors and travel suppliers.

Krueger noted, "Our 2026 vision is to be the premier global luxury provider, anchored by a robust community of advisors. This growth will be driven by our strong commitments to our partners and our advisors, ensuring a long-term collaborative success for all involved."

Digital Transformation and Personal Support

As part of the digital transformation initiative, Classic Vacations is investing in advanced technology that simplifies the planning and booking process for advisors while upholding the personalized service that defines the brand. By introducing intuitive tools that allow travel advisors to create detailed itineraries quickly, the company aims to streamline operations and enhance productivity.

The company will also unveil new advisor statements and itineraries designed to elevate the client's travel experience. VP of Sales, Sue Ferguson, expressed excitement about these improvements, stating, "These redesigned documents are beautiful and practical, tailored to resonate with both advisors and their clients, providing an impression that lasts long after the journey."

Recognized Excellence in the Industry

The accolades received by Classic in 2025 highlight its commitment to quality and innovation. For the third year in a row, the company was named Virtuoso's Top U.S. Tour Producer and received multiple awards, including the Travvy Award for Best Tour Operator (Packaged) in Europe. These recognitions showcase Classic’s dedication to delivering exceptional value and service in the luxury travel sector.

Global Expansion and Partnerships

In 2025, Classic added new and intriguing destinations to its portfolio, including the Loire Valley, Malta, and Ibiza, among others. This diverse selection allows advisors to offer unique cultural experiences to their clients, further ensuring that travels are meaningful and transformative.

As they look ahead to 2026, Classic Vacations remains committed to responsible tourism. They uphold partnerships with hotels and resorts that support local communities and prioritize cultural heritage, ensuring travel experiences provide a positive impact.

Krueger emphasized that the 2026 vision includes a strong focus on empowering advisors through enhanced products and services, adapting to the evolving needs of luxury travelers. As more travelers seek deeper and immersive experiences, Classic Vacations aims to invest in tools that help advisors create and deliver personalized travel journeys that resonate on a cultural level.

Future Endeavors

Under Krueger’s leadership, Classic Vacations is set to honor its legacy of excellence while pursuing innovative changes. The company plans to deepen its global partnerships, expand digital resources, and prioritize advisor-first initiatives that bridge the gap between luxury services and client needs.

By continuing to adapt and nurture its extensive network of travel advisors, Classic Vacations will solidify its position as a leader in the luxury travel space well into the future. As they approach 2026, the commitment to enhance technological capabilities alongside essential human connections remains a cornerstone of their strategy.