Hammock Enhances Hot Profile with Credit Scoring and Corporate Information

Hammock Enhances Hot Profile

The Tokyo-based company Hammock has recently unveiled that its cloud-based business card management and sales support tool, Hot Profile, will significantly expand its corporate database with the addition of credit scores and corporate group information. This upgrade aims to enable businesses to visualize transaction risks in real-time while providing a strategic approach that considers the structure of corporate groups.

The enhanced Hot Profile will serve as a vital infrastructure for sales, supporting high-reproducibility sales activities that do not rely solely on personal intuition or experience, thanks to the wealth of corporate information now available.

The Importance of Effective Sales Approaches

In the realm of sales, understanding the status of a potential client and conducting strategic engagement is critical for a company's growth. Unfortunately, many businesses face challenges such as:

- Invisible Transaction Risks: Limited means to grasp credit information leave sales representatives unable to assess risks sufficiently before engaging in negotiations.
- Lack of Organizational Clarity: Without visualized group company data, opportunities for transaction expansion may be missed.
- Superficial Customer Understanding: Lack of cohesive customer information leads to weak proposals and a lower likelihood of achieving results.

These barriers to accessing crucial information impede sales staff, highlighting the need for tools like Hot Profile to provide comprehensive data that empowers users to make informed, strategic decisions. The new features will enable real-time, thorough assessments of a company’s credit status and structural relations, helping transform sales processes from being subjective to being driven by data.

Key Enhancements to Hot Profile

Starting from June 2025, Hammock will gradually implement data expansions that allow for the following functionalities:

1. Instant Risk Assessment Using Credit Scores: This feature enables sales representatives to predict credit risks for up to twelve months. By simply reviewing Hot Profile, they can immediately gauge a client's credit status, preventing high-risk transactions and facilitating favorable negotiation conditions.
2. Leveraging Corporate Group Information for Strategic Sales: The visibility of parent and subsidiary companies will allow for a strategic approach across the entire corporate group. Representatives will have insights on relationships with group companies from the initial inquiry, ensuring they secure advantages from the onset of sales discussions.
3. Deep Customer Understanding in Shorter Timeframes: With expanded existing data, new details about corporate activities, financial standing, and primary partners will enhance understanding of clients. Such a comprehensive view standardizes customer insights—shifting from subjective judgments to objective data analysis, improving both the quality of proposals and sales outcomes.

Hot Profile continues its evolution as a platform that not only broadens corporate datasets but also integrates AI capabilities, allowing businesses to exploit vast amounts of dormant data within sales environments to cultivate effective next steps in their engagement efforts.

Overview of Hot Profile

Hot Profile is engineered to significantly bolster sales capabilities and increase revenue. This tool consolidates various aspects of the sales process, including lead generation, business card management, and sales support, into a single seamless platform. By leveraging complete customer data, businesses can implement effective sales strategies that suit both frontline sales teams and management alike. This translates into enhanced productivity and increased sales for organizations.

About Hammock

Hammock, headquartered in Shinjuku, Tokyo, is a software manufacturer catering to corporate needs. Their mission, 'To provide all individuals with an IT environment that strengthens organizations,' drives them to realize necessary functionalities that have yet to exist in the marketplace. They aim to provide high-quality, rapid, and appropriately priced solutions that address customers' challenges, needs, and pain points.

Company Information