#Japan #Tokyo #Lifestyle #MERRYFRIDAY

Experience the Joy of Every Friday Every Day

On May 22, 2026, the vibrant lifestyle brand MERRYFRIDAY from Korea will officially launch in Japan, under the guidance of BeyondCool Inc., based in Shibuya, Tokyo. This exciting new venture promises to transform ordinary moments into something magical, aligning perfectly with the brand's mission: to make every day as enjoyable as a Friday.

MERRYFRIDAY was founded in 2023 by a creative team comprising fashion designers and photographers, focused on crafting products that flourish in everyday life. Their signature product, the slow blanket, is designed to provide warmth and comfort while serving as a beautiful decorative item in your home or during outdoor events such as camping and picnics.

Unique and Durable Slow Blankets

The hallmark of MERRYFRIDAY's offerings is their slow blanket. Each piece is meticulously crafted using jacquard weaving, ensuring high durability and a striking presence. These slow blankets can transition seamlessly from outdoor adventures to cozy nights in, enhancing the aesthetic of environments as diverse as campsites and living rooms. Each design is an original concept, brought to life through an extensive creative process that emphasizes vibrant colors and intricate details.

MERRYFRIDAY's inaugural collection includes several captivating series:

• - Typography:

This best-selling series embodies the brand's ethos of “May every day be a happy Friday.” The typography designs are original creations that are rotated seasonally, with future plans to expand size variations. Some highlights include:
- Typo II Blue - 160 x 130 cm - ¥9,900
- Typo II Red - 130 x 160 cm - ¥9,900

• - Stripe:

Adding bold accents to any setting, the stripe series is perfect for outdoor activities. The designs offer varied patterns that reflect the sun or sea:
- Soleil - 130 x 160 cm - ¥9,900
- Bleu Mer - 130 x 160 cm - ¥9,900

• - Paisley:

A classic paisley pattern, reimagined with a modern touch, subtly incorporating the letter “M” into its design, showcasing both vintage charm and sophistication:
- Paisley Navy - 130 x 160 cm - ¥9,900
- Paisley Red - 130 x 160 cm - ¥9,900

• - Persian:

Drawing from traditional Persian motifs, these designs provide a rich and elegant atmosphere to any space:
- Persian Mix Large - 160 x 210 cm - ¥11,990
- Persian Gray Large - 160 x 210 cm - ¥11,990

A Future-Oriented Approach

Following the official release, MERRYFRIDAY aims to leverage various channels, including online sales, pop-up events, and wholesale distribution, to fully introduce itself to the Japanese market. The goal is to infuse everyday life with color and joy, transforming mundane routines into celebratory moments.

Save the Date!

Mark your calendars for May 22, 2026, when MERRYFRIDAY will officially enter the Japanese market! You can find their products at CAViAR PRODUCTS and on platforms like ZOZOTOWN.

About MERRYFRIDAY

In our fast-paced lives, we eagerly await Fridays. MERRYFRIDAY encourages us to welcome these joyful days with positivity - whether planning fun trips or anticipating exciting encounters. Their innovative design philosophy elevates everyday experiences, merging function with flair. Let MERRYFRIDAY's cozy, durable slow blankets be part of your story, whether you're outdoors or snuggled up at home.

For inquiries, reach out to BeyondCool Inc.:
Tokyo, Shibuya-ku, Sendagaya 3-13-22-207
Phone: 03-6804-5201