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LIFULL Wins 'Top Team' at the 2026 AI Impact Awards

LIFULL, a Tokyo-based social enterprise dedicated to solving societal challenges through its business practices, has made waves by securing the prestigious 'Top Team' award at the inaugural 2026 AI Impact Awards, held by Amplitude, a renowned global product analytics platform. This recognition is significant as it underscores LIFULL's commitment to leveraging artificial intelligence (AI) to generate real business value.

Understanding the 2026 AI Impact Awards

The AI Impact Awards aim to celebrate exemplary use cases worldwide that harness AI to resolve tangible business challenges, yielding quantifiable outcomes and impacts. With its theme of "The best workflows win," the awards are divided into categories for individual achievements and team performances. LIFULL proudly emerged as the recipient of the 'Top Team' award for its innovative applications of AI in streamlining operations and enhancing productivity.

Significant Innovations by LIFULL

LIFULL has implemented a groundbreaking AI workflow that reduces the time required for verifying the effectiveness of growth strategies from a typical 1-2 days to just 30 minutes. This dramatic reduction is made possible through the integration of AWS's AI agent tool 'Kiro' with Amplitude's Model Context Protocol (MCP).

The Challenge of Traditional Verification Processes

Previously, LIFULL faced significant bottlenecks in analyzing the impact of its real estate and housing information service, LIFULL HOME'S. The process depended heavily on individual expertise, contributing to delays in critical times of assessment. Select aspects of assessment such as choosing indicators, chart generation, and analysis relied on the unique skills of specific team members, hampering efficiency.

Innovative Solutions Leading to Outstanding Results

With the new AI-driven workflow, team members can simply input the specifications into the AI, which autonomously creates customized dashboards, extracts analytical results, and even drafts proposals for subsequent initiatives on GitHub. This transformation not only slashed the verification process time but also provided a systematic reservoir of past insights, enhancing proposal accuracy and eliminating the dependency on individual skills.

Additionally, LIFULL utilized Amplitude’s Global Agent to automate performance monitoring of LIFULL HOME'S. This involved creating a mechanism where insights regarding year-over-year or week-over-week performance changes are automatically reported via Slack, significantly improving efficiency. The team reports that the time spent on performance reviews and additional investigations dropped from 1 hour and 40 minutes per week to just 25 minutes. This achievement democratized data analysis within the organization, allowing team members without extensive analytical skills to conduct their own evaluations.

LIFULL's Vision for the Future

LIFULL remains committed to technological advancement and enhancing user and client value while maintaining high standards of efficiency and innovation. Kotaro Inoue, the Product Manager for LIFULL's cross-product unit, articulates the company’s dedication:
"We are honored to receive the 'Top Team' award and continue to actively integrate AI into every step of our product development process. This award reflects our effort to streamline analytics from 1-2 days to 30 minutes, showcasing how AI has become a vital partner in our development efforts. By maximizing the speed of our processes, we are enhancing the overall product development capabilities of our organization and increasing the value we can offer to users and clients alike. Our mission remains to make every life 'FULL' through thoughtful AI application in our services."

About LIFULL

According to LIFULL's corporate site, the company champions the corporate message of "Making all lives FULL". LIFULL aspires to tackle social issues that hinder joy and security, from individual challenges to broader societal dilemmas. They operate various divisions, including the 'LIFULL HOME'S' real estate service, 'LIFULL Care' dedicated to senior living, and 'Kenbiya', a portal for information on real estate investments and profitable property management.